Implication For The Retail Industry

Implication for the Retail Industry Thomas, Ryan, The Right Mix: Brands versus backstage Labels, Apparel, Feb04, p. 30-33 Overview of Article Department stores that may ask to develop or expand private labels to replace lagging national brands should be aware of the downfalls as well as the benefits. Private labels emergence margins from 6-10% higher than national brands. They also allow for fashion garments to be reproduced the following season if they are still in demand. However, surgical incision stores risk opposition from national brands if such private labels draw too much competition.

If private labels are to be expanded, they should be of higher quality than the norm. They should also be offered in a wide range of categories, to decrease advertising costs. Article outline Department stores have traditionally used private labels on the selling floor as a way to domiciliate a low-cost alternative to consumers. However, they may be expanding and ...If you want to get a full essay, order it on our website: Ordercustompaper.com

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