Marketing Plan: Phase IIntroductionThe home storage is a thoroughly respected company leading the do-it-yourself property fasten market. In the demand for better service, Team A has determine a potential project to augment the services provided to customers. This writing will identify the root word Depot Company and its set; define the proposed project; examine SWOTT analysis for implementing the project, and develop a marketing plan.
Organizational overviewBeginning in 1978, The Home Depot was founded by Bernie Marcus and Arthur Blank. , the founders? vision of one-stop shopping for the do-it-yourselfer came to fruition with the help of investment banker knowingness Langone and merchandising guru Pat Farrah. The first two Home Depot lines opened on June 22, 1979, in Atlanta, Georgia. The first stores were vast warehouses that dwarfed the arguing and stocked much more than the average hardware store at that time. The illusion of more products was created by piling annul boxes on the shelves. (The Home Depot, Inc., 2009)Mission Statement - organization?s primary values and philosophyThe Home Depot, a leader in the home improvement business, is committed to providing the highest level of service and the widest selection of products at the best price.
This commitment is driven by the following meaning values:?Excellent customer service?Taking dish out of our people?Giving back?Doing the right thing?Creating stockholder value?Respect for all people?Entrepreneurial warmheartedness?Building strong relationships (The Home Depot, Inc., 2009)These values will slide by The Home Depot to meeting and exceeding the goals of the company. (The Home Depot, Inc., 2009)Geographic locationThe Home Depot is headquartered in Atlanta, Georgia where all operations, purchasing, and upper circumspection maintain and oversee all areas of The Home Depot organization. (The Home Depot, Inc., 2009) The Home Depot stores can be found all over the United States, Canada, Mexico, and China. (The Home Depot, Inc., 2009)Product MixMany ways...
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