Elmer Gillett
The favourite to win the Republi ordure nomination to hap for president, Mitt Romney is suddenly looking a bit defenceless ahead of todays primary .
In spite of a favourable lead in the conservative southern state completely last week, Mr Romney apparently has lost some ground to his close rival, Santorum.
His problem? If campaign advertisements are to be believed, Mr Romney, the former regulator of Massachusetts, speaks French and so does John Kerry, a senior populist senator, also from Massachusetts.
That was the conclusion of an ad sponsored by Mr Gingrichs campaign and nowadays flooding South Carolina. Entitled The French Connection, the ad seeks to winder Mr Romney as a closet Democrat who would say anything anything to wait conservative.
The French Connection is just one of a shower of so-called attack ads - advertisements that seek to discredit another candidates participate or character - that have featured heavily in the Republican race to run against Barack Obama for the US presidency in November.
Some come directly from the individual campaigns. Some, usually the more(prenominal) extreme, come from super-Pacs - ostensibly unaffiliated political action committees that can spend unlimited sums promoting any candidate or outlet they want.
Candidates profess to hate them.
In Iowa, Mr Gingrich decried as unworthy of the States an ad that called into question both his political record and in the flesh(predicate) life and characterised him as unable to transform, or however govern, himself.
The ad was so harsh that Mr Romney distanced himself from it, even though it had been paid for by a super-Pac that supports his candidacy.
Millions are spent on attack ads even though there is no evidence they have such(prenominal) effect, according to Lynn Vavreck, an associate professor of political science at the University of California, Los Angeles. Ms Vavreck has just concluded a project study political advertisements that finds that their effect is minimal.
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