The Geography of amazon.com
Amazon.com has several important geographical dimensions - both authoritative and virtual. For any Internet
company the principle public face is their weave target. Amazon.coms web site is bouncy - it is its storefront to the world. Web sites be a form of geography - geography of the screen. It is easy to use and crucially, immediate loading over home modems with only a a few(prenominal) small graphics. The site is also backed up with innovations such(prenominal) as one-click ordering. To explore the virtual space of Amazons web site one either browses or uses keyword searching. Web pages
are generated from databases of the some millions of books, CDs, videos and gifts that Amazon stocks. The geography of the screen is a world in miniature, all in all under the control of the designers (Johnson 1997). The design and usability of web sites is an area of change magnitude concern given the rising telephone number of people who are accessing information and services via this medium. This is not
necessarily an area for geographical concern be more at the scale of architecture (Wurman 1997) and design (Jacobson 1999). The major(ip) reasons people shop online is the speed and convenience, however too many web site designs fail seriously to meet these requirements (Chaplin 1999). distinguish problems are difficulties with site navigation, confusion over how to order and just about especially slow
loading pages. This all impacts directly on the experience of shop online.
Amazon is better than many e-commerce sites and this is reflected in its growing number of customers (table 1) and high volume of repeat business. For some, usability is also an issue of accessibility, for instance when sites are rendered completely unusable for people with disabilities (Waddell 1999). As wholesome as screen space, domain space is a vital commodity in todays...
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