International Business Approach

International Business system for Canada and capital of capital of capital of capital of SingaporeProponents of combine food market communication hypothesis advise that lucre air is two integrative and syner select wateric , presenting unlimited carry trade capabilities , crossing the boundaries of traditional evince mail , public dealings , sales promotion , and media publicizing (Low . Although the tangible Movement determine should prep are itself to use meshwork trade in two Singapore and Canada , we can dribble to gain a mediocre market share for our mobility products in the Canadian health products market through Internet advertizing given that the nation has ranked number one in per capita Internet usage (Nielson and trend . The principles of integrated marketing communications further indicate that it would possibly be in our sludge interests to price our mobility products at the corresponding value in some(prenominal) Canada and Singapore However , a thorough analysis of the tiptoe for our products might get us to change our minds about thatIn Singapore , it would be rather uncomplicated for the forcible Movement fraternity to forego its mobility products through the U .S . mercantile operate or CS Singapore crinkle programs that would help us decease upon several interested agents or distributors for our products . Singapore has a glary record of success in introducing U .S . firms to the market , and franchising is emergence very popular in the coun correct as vigorous Franchisees in Singapore typically barter for franchise clears for the speckless Southeast Asiatic part . I recommend that we submit searching for an interested troupe in Singapore to defile a franchise license from us , seeing that our near prospects in the Southeast Asian region would lookINTERNATIONAL BUSINESS schema FOR CANADA AND SINGAPORE summon 2even brighter apply this approach (U .S . Commercial accompany to . This crease strategy whitethorn also be lease in Canada . Franchising can hurl business simpler , after allFinally , although we may sell franchise licenses to companies in twain Canada and Singapore , Physical Movement Company motionlessness is interested in submit sales and marketing in both markets .

In Singapore , our company is advised to merge the Direct merchandising friend of Singapore , representing users and service providers who are engaged in database marketing , call c scratch natural process , fulfillment and e-commerce (U .S . Commercial wait on . Such possibilities exist in Canada to boot Our aim is to choose the hospitals , nursing homes , and other users (including distributors and sellers ) of mobility products in both nations . Given the sundry(a) natures of both markets we are about to enter , our strategy to introduce our business in both mustiness include a medley of marketing optionsINTERNATIONAL BUSINESS strategy FOR CANADA AND SINGAPORE Page 3BibliographyLow , George S (2000 . Correlates of Integrated Marketing communication theory Journal of advertisement investigate , Volume 40 , trim back 3 br. 27Nielson , Ulrik Ollie , and Chee Ming Tan (2002 . victimization Corporate Websites for Export Marketing Journal of advertise inquiry , Volume 42 , inconvenience 5 ,. 105U .S . Commercial serve (2001 . Selling U .S . Products and function Available at http / entanglement .buyusa .gov /singapore /en /marketing_strategies .html (30 January 2007...If you take to get a wide essay, order it on our website: Ordercustompaper.com

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