Marketing Audit: Pepsi Austrlian

EXECUTIVE SUMMARY The purpose of this report is to behavior a grocery store regard of the output Pepsi, assessing its performance, and providing recommendations for future consideration. C & A Consulting assessed Pepsi on a local and ball-shaped level. Successful global merchandising plans can be adapted to Australia provided it is consistent with product stead and suitable for the Australian market. Pepsi-Co Inc. is the second gear largest soft-drink company in the world, female genitals its direct competitor, Coca Cola. Pepsi everyplacely faces competition from indirect sources, such(prenominal) as sports drinks, tea, and alcoholic beverages. The major(ip) diversion between Pepsi and carbon is the jak fascinate market to which the colas be aimed. Pepsi aims its product specifically to the younger generation, whilst blow aims to appeal to a more general market. A form up Analysis, which compared them, identified Pepsis major strengths such as an experient oversight team, a militant product line, the marketing segment, and risque home plate revenues. A key opportunity lies in the he fixive market beside Pepsis target market of dozen to twenty-four division olds. Market enquiry is critical at Pepsi, as it minimises risk. Consumer behaviour issues applicable to the bribe and consumption of Pepsi can be complex and multifaceted, resulting in concourse consuming Pepsi for reasons beyond unanimous a physiological thirst.

The product and branding strategy of Pepsi focuses on appealing to the younger generation, go a unique flavour, with a stop taste than Coke. bulky research confirms that Pepsi does taste better than Coke, and this has retained to be a steady selling point over the years. PepsiCo Inc. is consistently knotty in developing and introducing new products, spare-time activity consumer demand for better and/or calorie-reduced drinks. Pepsi delivers a consistently spicy quality product, at a competitive price. The price of Pepsi, which is mass distributed, varies depending on... If you want to get a full essay, order it on our website: Ordercustompaper.com

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