Marketing Simulation Paper

market 0105-761-71 SIM Paper 1 Marketing dodge The Marketing Strategy of our firm Gromo is to target consumers who are leading to soak up on a premium for our products. Therefore we will be targeting both the innovator and Mercedes market segments. Our rational for doing is threefold. First they are willing to pay a premium, which will abandon us to seek high margins. Second we believe that this will be an underserved segment because apiece segment by itself is relatively petty(a) and require great investment to service. However, due to the fact that these two segments let various(a) similarities, in both wants and location we believe that we tolerate civilize products which will service both, and the resulting market for our products will be plumb significant. Finally pricing for the various geographic areas place in our market research is consistently high which will allow us to charge a premium for our products. In formulating our merchandising strategy we create made several assumptions. The set-back assumption that we made was that other firms will be targeting bigger segments such(prenominal) as the workhorse and cost cutter. Our rational was that since these segments are the largest and also since they have the highest demand figures in the most cities, they will likely be very attractive to our competitors.

Therefore we dogged to avoid these segments altogether, in an effort to avoid getting into a price armed combat or incurring large advertising/R& type A;D costs in an attempt to differentiate our products for our competitors. get out if we were to do so through R&D, we would be developing pro! ducts which contain new or improved features that would appeal to different segments, such as the innovator and Mercedes segments that we are in fact targeting. Our second key assumption is that we will be able to target two segments with similar products. We have distinct to focus on the innovator and Mercedes segments, and develop products which appeal to the ordinal estate in those...If you want to get a full(a) essay, army it on our website: OrderCustomPaper.com

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