Kraft Foods Essay

kraft paper Foods is an extremely well recognized smirch that provides a vast array of nutriment and beverage products with the ultimate oddment to become spousal relationship Americas best food and beverage caller-up (kraft paper, 2014). Critical analysis of kraft paper Foods committee, flock and determine accounts revealed some(a) necessary changes to enhance organic lawal triumph.kraft paper Foods will become the baksheesh in their industry by continuing to develop and sell products sp ar to their consumers needs/demands. Assisting consumers to make healthy life choices is part of their loyalty to s dribbleholders. through and through incentives and rewards employees will extend dedicated, motivated and have pride in kraft paper Foods products on that pointby increasing financial growth.kraft paper Foods understands that contri aloneing to the community is inwrought for lasting success. Actively protecting natural resources will leave a huge footprint and legac y for kraft Foods. kraft Foods mission bid is actually generic and broad in nature. By narrowing and stress this goal they will guarantee their hereafter success. The ken and prise records be well written and invoke memories and emotions from their stakeholders thereby drawing them to Kraft Foods. presentationSince its establishment in 1903 Kraft Foods has become a well see household name (Kraft Foods, 2014). Over the last century Kraft Foods has bought come to the fore many of their competitors and expanded their line of products, retaining them as hotshot of the moderate food and beverage companies in the nation (Kraft Foods). In order to remain successful and accomplish their missionit is self-asserting their business recitals accurately resound their mountain and determine. In this paper the author will argue the mission, mint and value of Kraft Foods and how these powerful arguings contribute to their overall success in the industry. bursting charge Stat ement AnalysisEvery organization should present a powerful exposedly articulated avowal as to wherefore their organization exists (McNamara, 2009). This statement should convey to extraneous stakeholders the benefits of conducting business together to increase passs of financial success. Kraft Foods mission statement reads our aim is to be northmost Americas best food and beverage company (Kraft Foods, 2014). Kraft Foods mission statement is very simple, generic and lacks sufficient depth, especially given the size of the Kraft Foods organization. Mission statements should imply strong powerful words that articulate and enunciate an organization, resulting in a memorable impression that remains on the forethought of all the stakeholders (Ramjee, n.d.).A mission statement is short term future goals and it is therefore tyrannical that organizations re words their mission statements from time to time (Rector, 2010). With all the health phenomenon concerns in North America it is pivotal Kraft Foods continue to reevaluate their mission and re-strategize as needed to remain on the top of their industry and draw refreshing trade to their organization. The ability to use varied marketing strategies, seize different opportunities will draw new stakeholders to Kraft Foods thereby ensuring mission success and financial growth. Vision Statement AnalysisAn efficient and effective vision statement is a powerful tool that paints a vivid read sequence describing how an organization is going to accomplish their mission (McNamara, 2009). This one statement can convey power, confidence and inspire stakeholders (Change Factory, 2014). A vision statement takes into consideration an organizations market, customers, strengths and weaknesses in order to enhance themselves (Change Factory). Kraft Foods vision statement reads well get there by continuing to offer products consumers love, creating a performance-based gardening that motivatesand excites employees and become s the best investment in the industry (Kraft Foods, 2014).With this simple sentence Kraft Foods inspires, motivates and invokes memories from their stakeholders. Painting a vivid picture for stakeholders invokes emotions from past experiences. These memorable impressions interference with stakeholders and they ar therefore more likely to support Kraft Foods. This important statement also describes the most cherished values, services and vision of the future thereby allowing stakeholders to determine if their personal values meet up with that of Kraft Foods future and if investment in this organization is beneficial (Crea, n.d.).Another horizon of vision statements is the ability to state realistic outcomes (Millard, 2010). Realistic outcomes atomic number 18 imperative as they motivate employees and champion them focus on something bigger than themselves (Millard). group meeting these goals, offering products consumers love enhances dedications, motivation and pride, which wi ll further enhance Kraft Foods success (Kraft Foods, 2014). The vision statement for Kraft Foods is well articulated, creates a vision of the future company, invokes emotions and draws stakeholders to the organization. economic values Statement AnalysisIn addition to mission and vision statements a values statement will enhance an organizations chance of future success. A values statement is the core of an organization and what values they cherish (Edmunds, 2014). It defines how employees will behave and how actions and behaviors will be evaluated (Edmunds). A values statement reveals how an organization values not only their customers, but suppliers, shareholders and stakeholders (Edmunds). At Kraft Foods their values statement reads to make a difference in communities, protect bullyest resources land, air, water, people, educate and motivate to make healthful choices, food safety and quality, and workplace safety (Kraft Foods, 2014). It is essential a values statement identify a nd address the organizational values in a clear concise manner so every stakeholder knows and understands what will be tolerated within the organization.The clear writing of Kraft Foods vision statement allows people to contribute to something bigger then themselves. An added benefit of a values statement is rewards and recognitions are structured around thisstatement and those employees who embrace the organizational values are identified and rewarded (Edmunds). This statement tells shareholders how the organization hires and promotes individuals and demonstrates that Kraft Foods external suppliers are in alignment with the organizations values, thus enhancing bonds of trust and respect. Alignment of Goals/Needs with Stakeholders InterestsThe mission, vision and value statements all work together to define an organization. Additionally these statements need to address the goals and needs of the shareholders and stakeholders thereby insuring future investors. finished their busine ss statements Kraft Foods specifically addressed four stakeholder needs they hope to meet. Kraft Foods addresses consumers by instruction on quality, safe food that consumers love in their vision and values statements (Kraft Foods, 2014). Additionally Kraft Foods values statement discusses their dedication to helping North Americans make healthy food choices (Kraft Foods). Their dedication is also evident by the accumulation of healthy name brands products, such as Back to temper granola (Kraft Foods).The values statement of Kraft Foods also addresses the organizations dedication to making a difference in the community (Kraft Foods, 2014). Kraft Foods is going away a dictatorial impression, huge footprints and taking massive strides to make the world a disclose place with every action they take (Kraft Foods). This is apparent by their dedication to food drives aimed at fighting hunger, providing humanitarian support, building playgrounds, and planting gardens (Kraft Foods).Kraft Foods also addresses their employees, one of the biggest stakeholders, in their business statements. Employees at Kraft Foods are treated with respect, provided a safe work environment, and encouraged to do great things (Kraft Foods, 2014). This organization understands that success is dependent on motivated, driven and dedicated employees that take pride in their work. Additionally, through their business statements Kraft Foods is telling the outside world about their employee commitment thus developing respect from the community, industry and other stakeholders.Kraft Foods understands that in order to be successful a strong cooperate governance must be establish to help balance the needs of shareholders and stakeholders (Kraft Foods, 2014). Kraft Foods Board of Directors believe effective corporate governance provides a strong framework to assist them in upholding their fiducial responsibilities to shareholders and promote long term success of the organization (Kraft Foods). Imp rovements of the Company StatementsKraft Foods is one of the largest organizations in North America and it is essential their business statements accurately reflect their dedication and drive to succeed. Although admirable, Kraft Foods mission statement is very generic and lacks the special connection to draw stakeholders to the organization. In comparing McNamaras list of criteria for a well written mission statement Kraft Foods falls short (2009). This statement is not powerful, not memorable, does not discuss growth and profit sufficiently and does not target specific clientele (McNamara). Additionally their goals are extremely far reaching and unattainable. The mission statement needs to be more focused in order to keep stakeholders motivated and driven for success.The vision statement is well written and invokes emotions and memories from stakeholders while also being descriptive in how they will achieve success. Millard states vision statements should be clear, memorable, real istic and discuss positive outcomes (2010). Kraft Foods addresses each one of these criteria in their vision statement. This powerful statement draws stakeholders to the organization and makes they want to be a part of the success.It is the authors opinion that Kraft Foods values statement clearly articulates the values Kraft Foods cherishes. This statement motivates people to sexual union the Kraft Foods team and become part of something bigger. Kraft Foods is dedicated to leaving a lasting impression and legacy not only with consumers but the environment and this is clearly communicated in their values statement. ConclusionDeveloped in 1903 Kraft Foods has become one of North America top brands. Through their mission, vision and values statement Kraft Foods is able to communicate to stakeholders why the organization exists, where they are going in the future, how they will get there and their dedication to the world around them. Although some adjustments can be do to their missi on statement, overall these statements are clearly written and draw stakeholders to Kraft Foods by invoking their emotions, memories and values.ReferencesChange Factory. (2014). The Components of a Good Vision Statement. Change Factory.Retrieved July 13, 2014 from http//www.changefactory.com.au/our-thinking/articles/thecomponents-of-a-good-vision-statement/ Crea, T. (n.d.). A Good Mission Statement. All About Leadership. Retrieved July 13, 2014 fromhttp//www.all-about-leadership.com/good-mission-statement.html Edmunds, S. (2014, May 6). What is a Value Statement? EHow. Retrieved July 12, 2014 fromhttp//www.ehow.com/about_5063071_value-statement_.html Kraft Foods. (2014). Retrieved July 12, 2014 fromhttp//www.kraftfoodsgroup.com/home/index.aspx McNamara, C. (2009). Developing a Mission Statement. care Library Online. RetrievedJuly 12, 2014 from http//managementhelp.or/strategicplanning/mission-visiom-vales.htm Millard, S. (2010, December 7). Characteristics of Mission and Vision Sta tements. University ofHawaii Hilo. Retrieved July 10, 2014 fromhttp//hilo.hawaii.edu/strategicplan/documents/SPC18_10_Mission_and_Vision.pdf Rector, B. (2010, April 18). Clear, Concise Mission Statements. Memphis Business Journal.Retrieved July 10, 2014 fromhttp//www.bizjournals.com/memphis/stories/2010/04/19/smallb2.html Ramjee, P. (n.d.). The Important of Making a Good foremost Impression in Business. Chron SmallBusiness. Retrieved July 13, 2014 from http//smallbusiness.chron.com/importancemaking-good-firstimpression-business-23065.html