BYD Chinese Car Manufacturer and Saturn Car Inc. Would it be a good Essay

BYD Chinese Car Manufacturer and Saturn Car Inc. Would it be a good merger for future - Essay ExampleSaturn Car Inc. A subsidiary of General Motors, has been providing quality automotive vehicles for the roads of United States since the year it was form in 1985. The company had all the signs of a successful company with large internationalist export chains and quality assured cars till the decision was do to sell the brand to Penske Automotive Group in 2009. The branch was later set on a path of utter(a) shut down when Penske persistent to back out of the deal.Keeping in lieu the brief introductions of the two companies it can be deduced that BYD Autos intentions to expand its market to the United States and atomic number 63 lack only recognition and trust of the public. Their initiative of making surround friendly cars on such a large scale gives them an upper-hand in the international market however their reputation of copying models will have a negative effect on their sales in the new market. On the another(prenominal) hand Saturn Car Inc. Has a perfect public imagine regarding their quality and value of the brand but the company is on a verge of complete shutdown despite their sales and recognition in the U.S. market. If there was a merger to occur between the two companies Saturn Car Inc could be saved from a complete shutdown but they would surely have a little change in technology in the environment. BYD Autos problems regarding the U.S. markets could be puzzle out up to a certain extent by a merger with Saturn Car Inc and the company could surmount some of its issues regarding the duplication of famous brands of cars.If a merger were to occur between BYD Autos and Saturn Car Inc or the latter were to be bought by the prior, the result would partially be positive in nature. both the companys major problems could be settled (ignoring the rise of other minor complications). It could consequent in a corporation that combines the environment friendly cars and their large