Shooting an Elephant, Critical Analysis Essay -- essays research paper

Throughout Orwells literary career, he avidly stood against totalitarian and imperialistic forms of government. His two most famous full treatment (1984 and Animal Farm) both exemplify this point, but at the same time weaken it. These two works were written in protest of those governments, but in a fictional back ground. In Orwells essay Shooting an Elephant, he uses a private experience to more clearly emphasize the impact of imperialism at the sociological and psychological level, in conjunction with former(a) literary elements. This symposium of devices help drive the advise of his paper and ultimately creates a more substantial impact on any reader.The most obvious is his choice to illustrate his point through a very real and personal experience of his own. By doing so, it rendered an almost real and more tangible world for the audience to interact with. Orwell, being an Englishmen, was in a position to see both sides of imperialisms harms to society, and present both to his audience. He told how both abused the other either physically or verbally, and how they ran each others actions. While it is possible to explain this by other means, the direct experience with it testified much stronger. In addition, this form of writing allowed Orwells voice to tell apart more clearly to the reader. He was able to directly express his thoughts and views at the time. Weather they were a loathing toward h...

The Development of Civilization Essay -- History Antropology Sociology

The Development of CivilizationOur civilizations are merely a railway line in time. Billions of years ago, during the Paleolithic Culture people had only knowledge for basic survival. The St ace Age was a time for hunting and gathering, building tools, and fashioning fire. As the human race evolved, so did the culture. This is when the Neolithic Culture was born. People started taking control. Farms sprang up and sedentary villages began to take form. Amazingly, not too far from these progressing cultures grew civilizations. When one wants to look at the true heart of a civilization, they must first understand the civilizations beliefs, moral standards, social interaction, attitudes, values and social consciousness. Without a sincere background about these topics, one cannot truly develop a full understanding of the period. History calls upon humankind to breakdown civilizations, and find the roots of past civilizations. Many factual ideas have been abstracted from numerous sourc es through out time. In studying Ancient Greek civilization, the reader sees immense concentration of social consciousness for its peoples needs. Greek civilization absorbed many different attitudes from the Athenians, Spartans, and Macedonians. Another highly moral civilization was the Medieval times. The English had intolerant views on devotion an aspect of a society which had much importance to the world at this time. Because of these beliefs, all religions had to experience frustrations that occasionally lead toward conflict. The Chinese were greatly influenced by the res publicas ways, rather than global issues and demonstrated this through their religion, Buddhism. The Han dynasty incorporated a Confucius government system into their legal system, and po... ...uman civilization. It is known that respect for elders, and the wise was necessary. It was also crucial to know what ones role was in society, whether it be childbirth, or growing rice. Civilization is a fascinating topic, because they are able to show where humanness progressed, or regressed. In viewing many civilizations through out the course of five months, it is clearer to see where exactly ideas originated. The belief system that humans have create is same(p) one giant melting pot. There are ideas, attitudes, social awareness, and values all boiled down into one big mass. Much like a science experiment, sometimes things do not belong together, and some do. These are all learning opportunities, and most likely humankind will eventually learn the perfect mix. Until then, it is assumed that we will continue to make mistakes, while advancing at the same time.

Fighting More Than the Blues: A Look into Depressive Disorders Essay

Fighting More Than the Blues A Look into Depressive Disorders This study will focus on depressive disorders, and it will set forth what they are, how they manifest themselves, what causes them and/or what makes certain individuals susceptible to the disorder as compared to others. This piece will also describe the most common treatment practices, and the effectiveness of these treatments. It will conclude by offering some testimonials from individuals who suffer from depressive disorders as well as some spare commentary about depressive disorders and their implications/challenges. What is depression? A depressive disorder is an illness that involves the body, mood, and thoughts. It affects the way a person eats and sleeps, the way integrity feels about oneself, and the way one thinks about things. It is not a sign of personal weakness or a condition that can be willed or wished away. A depressive disorder is simply thata disorder therefore, people with a depressive illness can not will themselves to get better they cant just pull themselves together. A depressive disorder requires treatment. (1) (Depression 1) Are there different types of depressive disorders? Depressive disorders take on different forms. There are three common types of depressive disorders. They are major depression, dysthymia, and bipolar disorder. Major depression is characterized by a combination of symptoms that interfere with an individuals ability to work, study, sleep, and eat. Symptoms include but are not limited to the following persistent sad, anxious, or empty mood, feelings of hopelessness, feelings of guilt, helplessness, worthlessness, decreased energy, fatigue, appetite and/or weight loss, or overeating and weight gain, ... .... 2003. http//www.nimh.nih.gov/publicat/depression.cfm2) Depression An Overview, Continuing Medical Education. 26 Oct. 2003. http//www.mhsource.com/depression/overview.html3) transaction with the Depths of Depression, Nordenberg, Liora. Dealing with the Depths of Depression. HealingWell.com. 26 Oct. 2003, pp 3-4. http//www.healingwell.com/library/depression/nordenberg1.asp4) Dealing with the Depths of Depression , Nordenberg, Liora. Dealing with the Depths of Depression. HealingWell.com. 26 Oct. 2003, pp 4-6. http//www.healingwell.com/library/depression/nordenberg1.asp5) Depression. National Institute of Mental Health http//www.nimh.nih.gov/publicat/depression.cfm6) Melancholy Nation , Schrof, Joannie M, and Stacey Schultz. Melancholy Nation. U.S. News & World piece Archive. http//www.newjerusalem.com/archive-report.html

Betrayal Exposed in Vietnam Perkasie, By Ehrhart Essay -- Vietnam War

The Vietnam War was a controversial conflict that plagued the United States for many years. The loss of life caused by the war was devastating. For those who came back alive, their lives were deeply changed. The impact the war had on servicemen would affect them for the rest of their lives each soldier may have only played one small part in the war, but the war played a huge part in their lives. They went in feeling one way, and came home feeling completely different. In the guard Vietnam Perkasie, W.D. Ehrhart describes his change from a proud young American Marine to a man filled with immense confusion, anger, and guilt over the atrocities he witnessed and participated in during the war. maturement up, Ehrhart lived in a small town called Perkasie, where he had a very safe and comfortable life. He had always felt p rallyful of his landed estate. He would ride around with red, white, and blue crepe paper hanging from his bicycle and was brought to tears by the ceremonies on Memo rial Day. As a child, he played war with his friends and loved the battery powered toy gun he got one Christmas. It only seemed natural to him that he would union the service someday. His pride and loyalty to his country came to a peak when John F. Kennedy was assassinated. That year he wrote on his notebook ask not what your country can do for you ask what you can do for your country (page 8). This instilled in him a need to do something more, a need to serve his country. When it came to choose a college, he decided he would rather join the Marines. When describing his decision he said, I guess it sort of means something to me- you know, that old lump in the throat when you hear the Star- Spangled Banner (Ehrhart, 60). He felt that he enlisted... ...f his stay in Vietnam, he had wished he had never heard that word. He became horrified by this war. The once proud American was no longer so proud of his country. The Vietnam War was not like the movies he saw as a child the screa ms were real, and when men fell down they didnt throw up, and the sticky wet substance splattering against your leg was somebodys intestines (Ehrhart, 246). Although he had his family and friends around him upon his return home, it seemed that Ehrhart was alone in The World. Unless someone was there, they could not peradventure understand the thoughts and memories he had to live with. The gruesome memories from Vietnam had permeated him completely they engraved into his mind and would undoubtedly scar him forever.Work CitedEhrhart, W.D. Vietnam Perkasie. University of Massachusetts Press second rendering edition (June 9, 1995)

History of Computers :: Computing Services Technology Essays

History of Computers For many people living in the 21st century, the figurer has become a very important tool for every one(a). The computer has the force to give information, it can help to correct mistakes that people make, and it is open to keep track of many things. It is also able to do many different calculations, this was one of the reasons that sparked the idea of the computer so many years ago. The first computer dates back to about 2000 years ago. With the abacus, a wooden rack holing two plane wires with beads strung on them (Meyers 1). This idea came about because man wanted to be able to automate the counting system. Even though this was not an automatic pistol machine, it allowed the user to remember calculations and it also help to perform complex problems (Hoyle). After the creation of the abacus there was not really much advancement on the computer. Until Blaise papa working on the first digital computer in 1642 (Meyers 1). Pas cals dad was a tax collector and he designed the computer so that it would be easier for his father for perform mathematical computations. The machine was called the Pascaline computer. The computer was able to add and after making few adjustments it was able to multiply (Hoyle). In the 1600s this was remarkable technology at the time but there were disadvantages. If there was a problem with the computer only Pascal would be able to fix it and it would cost a lot. In 1812 a mathematics professor by the name of Charles Babbage became aware 1 that many mathematical calculation were foreseeable and so therefore it was possible that it could be done automatically.

History of Computers :: Computing Services Technology Essays

History of Computers For many people living in the 21st century, the information processing system has become a actually important tool for everyone. The computer has the ability to give information, it can help to correct mistakes that people make, and it is able-bodied to keep track of many things. It is also able to do many different calculations, this was one of the reasons that sparked the idea of the computer so many years ago. The first computer dates back to about 2000 years ago. With the abacus, a wooden rack holing two horizontal wires with beads strung on them (Meyers 1). This idea came about because man wanted to be able to automate the find out system. Even though this was not an automatic machine, it allowed the user to remember calculations and it also help to perform complex problems (Hoyle). After the creation of the abacus there was not real much advancement on the computer. Until Blaise Pascal working on the first digital com puter in 1642 (Meyers 1). Pascals dad was a revenue collector and he designed the computer so that it would be easier for his father for perform mathematical computations. The machine was called the Pascaline computer. The computer was able to add and after making few adjustments it was able to multiply (Hoyle). In the 1600s this was remarkable technology at the time but there were disadvantages. If there was a problem with the computer only Pascal would be able to fix it and it would cost a lot. In 1812 a mathematics professor by the name of Charles Babbage became aware 1 that many mathematical calculation were predictable and so therefore it was possible that it could be done automatically.

Penney

A 19% decline in same store sales took military position in the first quarter of 2012 for J. C. Penny followed by 350 employee layoffs and the departure of President Michael Francis (Turner, 2012). This led to a prototype of their new store concept in aver to save the company. CEO Ron Johnson, responsible for the redesign of Apple stores, was bought on as part of the team to make this turnaround achievementful. Unfortunately, Johnson struggled to implement his new company visual sensation to make this transformation which was originally dependent on discounts and coupons to drive sales.Johnson launched a three-tiered pricing scheme meant to make the shopping experience simpler and attract more customers. advertise and direct mall received new eye catching economic aid. in like manner the company adjustmentd the concept of constantly fall in sales to consistently having lower prices. rudimentary execution of the miscellanea is why the intended results failed to produce (Basi n,2013). A complete transformation was attempted by J. C. Penny, but failed to instill every customer touch-point. Merc drop deadising, Marketing, client Service, Store Environment, and its new character were the areas that needed 100% focus and planning.The most important agents of kind, the employees, had non been completely brought on board. This being the case, the strategy failed to generate the goading and excitement required to make the change successful with employees and customers. One of the big mis rams was perhaps too much change too quickly without adequate exam on what the Impact would be, said Bill Can bottom, the principal shareh honest-to-goder of J. C. Penny(Edwards, 2013). As good as Johnnys Intentions really were, he was not experienced with bringing a retail store above ground.The director image is the image that best suits this presidencyal situation of changing how J. C. Operates on a day-to-day basis. This image is establish on an image of management as control and of outcomes being achievable (Palmer, 2009). It is up to the change manager Monsoons) to direct the organization (J. C. Penny) in specific ship burn downal to reach the desired outcome. It is assumed that the change is a swell-planned choice that managers make and the well-being and survival of J. C. Penny depends on them. The objective is to be a better-performing, better-aligning organization.You cannot change the organizational culture without knowing where your organization wants to be or what elements of the current organizational culture need to change. When an organizational culture Is already established, people must(prenominal) unlearn the old values, assumptions, and behaviors before they can learn the new ones. Executives must lead the change by changing their own behaviors. It is extremely important for change. Members of the organization must clearly understand what is expected of them, and must know how to actually do the new behaviors, once they have b een defined.The culture of the change is that the sales have plummeted significantly, employee layoffs, and the departure of the president (Townsend, 2013). The role culture played in the change is that the economy changes and so do people and what hey desire. What might have worked in the retail business one year might not work the next. The changes that took place in the J. C. Penny Company were most definitely Second order, discontinuous change. This change is transformational, radical, and of importly alters the organization at its core (Palmer, 2009).What Johnson is trying to do is seen as large-scale and disruptive, and so is second-order change. J. C. Penny is transforming the nature of their organization, not developing. This is already an established and well cognise company it Just needs to turn itself around to be saved. For example, if we were to go skydiving it wouldnt be successful to Jump out while we were not go awaying. Therefore in order to arrive at a successfu l place to make the Jump, we have to stay in the same plane and fly around to move to the well(p) spot. Johnson is a new face to the company and customers and should not come in and totally throw out all things old.Instead of this drastic change to wipe out all that is old, the old and new should be integrated. Not everything that is old is broken and it once worked perfectly fine. However since the origination of the business opening there have been changes, and now they Just arent working. Empowerment and teamwork should be seen as assisting in the development of functional and di mickleal structures rather than successor them (Palmer, 2009). Since this major change is restructuring and reengineering, this is altering the basic functioning of the company and therefore is transformational.In order to deal with highly competitive changes in the business environment, producing a fundamental reorientation of J. C. Penny is needed. Some of the key challenges with J. C. Penny are inc reasing quality and customer value, enhancing innovation, motivating staff, and enhancing competitive advantage. These challenges can easily be met if the right rationales are put in place. To increase quality and customer value Johnson needs to increase customers expectations (Palmer, 2009). Without customers, retail store would be non-existent. Enhancing innovation needs to project customers expectations.Customers Expectations are hard to only assume without doing proper planning. Motivating staff needs to gain effective contributions. This is one of J. C. Pennys horrible faults. The employees were not properly prepare and knowledgeable about the new changes. Being excited about the opportunities of a many and being able to convey that message to current and future customers is everything when a new system is rolled out. The method for implementing the change was simple, or so Johnson thought. Johnson thought it made sense to cut to the chase by listing veridical prices from th e get-go and foregoing nonstop sales.It does make logical sense. However, customers are often drawn to stores not by the promise of fair pricing, but by the tempt of hunting for deals using coupons and price markdowns. The How Much You Saved line at the bottom of the receipt serving as a score is nice to come along at until one day it disappears. Even Johnson acknowledged the mistake the stores had made when sales started falling even more in summer 2012 be known as having consistently low prices. The hatful of the company is the most important thing to know so you know where to start with plans, objectives, and budgets (Palmer, 2009).Vision usually paints a reckon of the future and is inspirational. If J. C. Penny had a well-specified market vision, this would have helped to identify how the company would have grown and competed. Meaning is created throughout the organization about what it is the organization does when the vision is aligned with the inhering dimension of organ izational beliefs and values (Palmer, 2009). The change that J. C. Penny went through was communicated poorly. J. C. Penny failed to insure every customer touch-point. Customer service, Marketing, Merchandising, store environment, and employees were not fully developed (Edwards ,2013).The biggest downfall was the employees not being fully onboard. If employees are confused or unsure about a new change than it would be impossible to share this with someone else. This caused a lack of urgency and excitement that the company needed to make the change successful. On a scale of 1-10 of the change agents work in the execution of the new vision for J. C. Penny, I would give him a 2. While his intentions were good and he thought he had the experience needed, he failed to research what customers really wanted. He guessed.He assumed he knew exactly what had to be done based on how he feels as a customer, but everyone is unalike and likes different things. Nut and Babcock identified three dif ferent approaches for crafting a vision and the leader-dominated approach fits the description of the J. C. Penny situation (Palmer ,2009). In this approach the CEO bring to the strategic vision for the organization. This is similar to the telling and selling strategies. Telling is when the CEO creates the vision and gives it to staff. It is used when involvement is not seen as important. This is where Johnson went wrong.He took on all of this by himself and didnt want involvement from the rest of the company so much that the employees themselves were confused about the new vision and what to do with it. Selling on the other hand is when the CEO has a vision that he or she wishes to sell to staff (Palmer, 2009). He didnt include the staff and that was a major problem. This is used when the CEO is attracted to the vision and wants others in the organization to adopt it. If Johnson wouldve done both the telling and the selling, then maybe this would have had a different outcome.Makin g J. C. Penny a leader in style with good products and honest business practices wouldve helped increase success of the project. Leaders must make sure that the entire organization understands the business case for change. Everyone must understand why the change needs to be made. Johnson should over- communicate the business case for the change so that people depart believe that its OTOH real and urgent. Also J. C. Penny must be certain that all levels of leadership are on board with the change and are communicating the same message.Deadlines will likely be missed and excuses will be made for not implementing the new changes if employees do not feel confident in what they are supposed to be supporting. Have we sufficiently rallied the troops? Do they all clearly understand the opportunity ahead? Are they excited by the opportunity and know how they can help the company succeed? These are some good questions that need to be addressed when taking steps to increase the success of the project. Coping with hyperactive business internal and external strategic collaboration is a way to be able to plan everything out thoroughly (Palmer ,2009).Outsourcing of activities in which the organization has no distinctive competence is very important to get rid of things that are not needed in the J. C. Penny vision. Empowerment is the introductions of mechanisms to provide employees with the authority, resources, and encouragement to take action. This recommendation keeps popping up but it is the most important thing with following through with a big change. Another recommendation is to reduce internal and external boundaries. This reduction helps to encourage communication and resource sharing (Palmer, 2009) as there wasnt much communication going on at all.Use techniques to focus peoples attention on the importance of change to meet the challenges of J. C. Penny. Also Johnson could use multiple channels to constantly communicate the vision that Johnson created for the big system change (Moratoriums, 2013). bonny informed and helping the CEO and leadership team to articulate personal vision for the future of the organization by examining external impacts, trends, and core beliefs. Also have words the future and think ahead five years about the reputation, what competitors and customers think of you, contribution to the community, and what people will say about your company (Palmer, 2009).To ensure the success of any company, the proper steps need to be followed even if it takes longer than you originally planned. Skipping steps might get you there faster but it will hurt your business in the long run. J. C. Penny is still currently trying to get back on track. J. C. Pennys largest challenge going forward is whether it can capture market share from Macys and other mid-tier retailers and eve from losses to profitability.

Marketing Project on Nokia Essay

IntroductionNokia is a world leader in mobile shout manufacture, but its market share has recently been diminished by tough competition in the smart phone market. It targeted rural markets with mobile phones that are affordable and, the mobile phones were not only for the communication but also for varied purposes like common mullein light, radio etc. Farmers use it during nights as a torch light. Nokia was able to fully penetrate and conquer the still untapped rural mobile phone market. Nokia plans to conquer the untapped rural market by providing surplus services like information on agriculture, microfinance, weather reports.BackgroundIn 1865, an engineer named Fredrik Idestam established a wood-pulp mill and started manufacturing paper in southern Finland snuggle the banks of a river. Those were the days when there was a strong demand for paper in the industry, the on the wholeiances sales achieved its high-stakes and Nokia grew faster and faster. The Nokia exported paper to Russia first and past to the United Kingdom and France. The Nokia factory employed a fairly large workforce and a small community grew around it. In southern Finland a community called Nokia still exists on the riverbank of Emkoski. Finnish Rubber Works, a manufacturer a Rubber goods, impressed with the hydro-electrcity produced by the Nokia wood-pulp (from river Emkoski), coordinated up and started selling goods under the brand name on Nokia.After World War II, it acquired a major part of the Finnish Cable Worksshares. The Finnish Cable Works had gr own quickly due to the increasing need for power transmission and telegraph and telephone networks in the World War II. stepwise the ownership of the Rubber Works and the Cable Works companies consolidated. In 1967, all the 3 companies merged-up to form the Nokia Group. The Electronics Department generated 3 % of the Groups net sales and provided work for 460 people in 1967, when the Nokia Group was formed.In the beginning of 197 0, the telephone exchanges consisted of electro-mechanical analog switches. Soon Nokia successfully developed the digital switch (Nokia DX 200) thereby substitution the prior electro mechanical analog switch. The Nokia DX 200 was embedded with high-level computer language as salubrious as Intel microprocessors which in turn allowed computer-controlled telephone exchanges to be on the top and which is till date the basis for Nokias netwok in infrastuctureIntroduction of mobile network began enabling the Nokia production to invent the Nordic officious Telephony(NMT), the worlds very first multinational cellular network in 1981. The NMT was later on introduced in other countries. Very soon world(prenominal) System for Mobile Communication (GSM), a digital mobile telephony, was launched and Nokia started the development of GSM phones.Beginning of the 1990 brought about an economic recession in Finland. (Rumour has it that Nokia was offered to the Swedish telecom company Ericsson dur ing this time which was refused) Due to this Nokia increased its sale of GSM phones that was enormous. This was the main reason for Nokia to not only be one of the largest but also the most important companies in Finland. As per the sources, in August 1997, Nokia supplied GSM systems to 59 operators in 31countries.Slowly and steadily, Nokia became a large television manufacturer and also the largest information technology company in the Nordic countries. During the economic recession the Nokia was committed to telecommunications. The 2100 series of the production was so successful that inspite of its goal to sell 500,000 units, it marvellously sold 20 million. Presently, Nokia is the number 1 production in digital technologies, it invests 8.5% of net sales in research and development. Also has its annual Nokia Game. Between 1992 and 1996, the company exited from the rubber and cable businesses as wellNokia in indiaNokia entered the Indian market in 1994. The first ever GSM call in I ndia was made on a Nokia 2110 mobile phone on its own network in 1995. When Nokia entered India, the telecom policies were not conducive to the growth of the mobile phone industry.The tariffs levied on importing mobile phones were as high as 27%, usage charges were at Rs.16 per minute and, at these high rates, consumers did not take to mobile phones. Nokia also had to face tough competition from other powerful ball-shaped players like Motorola, Sony, Siemens and Ericsson, Samsung, reliance. -The Indian Mobile Phones IndustryThe mobile phones industry made a slow start in India in 1995. Several private players who had entered the industry in 1995 exited in the next few years due to the unfriendly telecom policies of the Indian government, high licensing pays and absence of a proper telecom restrictive body. The growth in the subscriber base of mobile phones remained sluggish initially, reaching the 1 million milestone in 1998. In 1999, the Government of India announced a new telec om policy. This policy planned to provide telephones on demand by 2002. Among other things, the policy allowed unrestricted private entry into almost all mobile service sectors.The government allowed cellular mobile service providers to share infrastructure with other operators. It also allowed existing operators to migrate from fixed license fee to one-time entry fee with revenue sharing. This policy helped many private operators to break even faster. By 2001, the demand for mobile services was growing well. The private companies knockout on providing basic telephone services to consumers. The number of mobile phones crossed five million by 2001 and doubled to 10 million in 2002

Madness and the Freedom to Live: Into the Wild

A young man, living in a comfortable civilized environment leaves association and either the benefits that he had behind him to build a new life. The novel Into the Wild by Jon Krakauer tells the story of a young man, Chris McCandless who had al commissions believed his life religious rite was based on mental knowledge. The existential mind of McCandless seemed to prove this statement true. His effort he put into his work was nothing comp ared to what would lie ahead on this so called journey of his. He loved the fact that each mean solar day he had the possibility of being exciting, different, or even dangerous.Chris was different in the way he wanted to experience life. He wanted to be alone and took no joy in the various human relationships that he had developed in his travels. Chris showed that he was a loner and did not value these relationships by his disregard for normal society and only took pleasure in challenging himself. To part from all society, ones mind needs to be set for once one was there, to come back would be a challenging task. A plagiarize from the beginning of chapter six states, No man ever followed his genius till it misled him.Though the result were bodily weakness, yet perhaps no one empennage say that the consequences were to be regretted, for these were a life in conformity to higher principles -Henry David Thoreau (Krakauer 47). Any human, man or woman, may see the mental capabilities they have, but never portray them in anything worth dying for. The judgments of anyone could be overrode by something as simple as a thought or pigment of curiosity in ones mind. McCandless went through this exact same thing during his short-lived life.Once the thought of living without society had crossed his mind, he had been fixed on making it possible. Every little occurrence over the period of time McCandless spent in Alaska began to show it. The little amount of supplies he had ran out promptly and the effect was tragic and fatal. The acco mplishments he had acquired from taking this journey affected him in the long run. Though McCandless is deceased, the phenomenon of his story lives on, and one heap certainly believe that he did not regret anything he put himself through.He may not have learned from his own mistakes, but others can learn from the aberrations McCandless put upon himself. Thoreau states, If the day and the night are such that you greet them with joy, and life emits a fragrance like flowers and sweet-scented herbs, is more elastic, more starry, more immortal, that is your success (Krakauer 47). The concepts and visions McCandless perceived and lived can be recognized throughout this statement. He looked at the possibilities in life in a positive manner, and the outcome of doing this was appreciation, love, and most importantly, success.Thoreau also states, All nature is your congratulation, and you have cause momentarily to bless yourself. The greatest gains and values are farthest from being appreci ated. We easily come to doubt if they exist. We soon forget them. They are the highest reality The true harvest of my daily life is somewhat as intangible and indescribable as the tints of morning or evening. It is a little star-dust caught a segment of the rainbow which I have clutched (Krakauer 47). In McCandless mind, the only thing he wanted was this.Every little speck of appreciation all showed towards the beautiful arrest nature she is what held his head high, and kept him going throughout his journey. Anthony Storr wrote It is true that many creative people fail to make mature personal relationships, and some are extremely isolated. It is also true that, in some instances, trauma, in the shape of early separation or bereavement, has steered the potentially creative person toward developing aspects of his personality which can find fulfillment in comparative isolation (Krakauer 61).This is an extremely relevant statement about McCandless and his actions. It illustrates the o bservations between him, and his obtain. He may be a very intelligent person, and he may be a straight A student, but the failure to be able to obtain a good, tightfitting relationship with his father drove him away. But if any person ever got the chance to go through something like McCandless did they would be very distant as well. The fortunate aspects and outcomes of such, allowed him to start over and begin a new life of his own. Rather than love, than money, than fame, give me truth. I sat at a table where mysterious food and wine in abundance, and obsequious attendance, but sincerity and truth were not and I went away hungry from the inhospitable board. The hospitality was as unwarmed as the ices -Henry David Thoreau (Krakauer 117). This quote emphasizes the fact of McCandless looking for something that could not be found. The truth he looked for every day of his life had the inability to stay hidden.It tended to squish though ever crack and crevice in the wall his father tried to put up between them. All McCandless wanted was the truth, and all his father had through with(p) was separate himself from McCandless more and more. He wanted nothing more in life but to know what was really going on, but the incompetence of his fathers actions caused the two to separate. The perseverance of McCandless life showed greatly throughout the readings of this book. Every bit of information lead to give the reader understanding of who McCandless was, and why he did what he did.His story was an excellent acknowledgement to what he had accomplished. The love McCandless showed towards nature and interest of starting over allowed him to live this dream. The encouragement given to him was taken in a very special manner, and every step McCandless took, was written down as if his life were an epic novel. The troubles and hardships he had gone through and success he had gained was all lost, as his body was found later in an abandoned bus.

Short Message Service

My sMs tReAsuRe Ack at presentledgement This book is a combined efforts of a lot of people &type A excessively things. First & foremost I would worldly concernage to thank my de arest parents, & then my friends (because all the sMs here are forwarded by them only, so I think they should be thanked first ) & then there are further about of my relatives too who giving sent me messages & then if I bide I would certainly wont have enough m bingley to publish rest of my book. Also secondly I would thank my whole plan that includes all my body parts (especially my hands) who co-operated me a lot while doing these activities.Lastly there is soul or rather something which is the most important i. e. my laptop & jail cell without which I wouldnt even have dreamed of issuing such a book. (page 1 end) Information I contract to tell that those sMs here are obviously not composed by those whose name is written under it, further those are the ones who have sent me th ese messages & hence I have written their names below it. The so- remembered title of author is not suitable to this book for me as I myself have not composed these messages so I would love it if I m rather being called a Typist.Well, the Typist is studying in High School & is a great lover of sMs (hope this much information about typist is enough for formality ). Now I would ask u to leave these boring jobs & get refreshed with some mixed sMs as this book is not about any specific type of sMs. Please check out this book & to send me your thoughts, just close your eyes & smile once with full of happiness, your thoughts go forth reach me no matter wherever you are . (page 2 end) Dedi reproduceed to the someone special whom my heart belongs, that is YOU * (at the bottom)* Hey thats totally a mere joke if u belong to the MALE religion page 3 end) Everyone is going to appal u sooner or later . U just have to realize what is worth . The individual or the pain . Shilpa Vahini Friends Who are they ? The one who holds u r hand in a crowd, which is against u & says tu tension mat le yaar apan sab sambhal lenge The one who taps u r back when u r wrong & says I Know it aise gaphle bas tu hi kar sakta hain The one who does everything for u but then refuses to take thanks . abe ye formality ka natak mat kar The one who msgs u saying abe repartee toh karThe one who makes u smile & stops u r tears & starts crying him/her self Ankh main bhi abhi hi kachra girna tha aur tu band kar apna ye radio Send this to all u r friends, even to those who are not in attain or who are farthermost away from u . -Deepika U hv 20 mins to tell u r friends that u love them otherwise this month volition be u r worst mont , so I LOVE U Friendsss Tyms running send it fast & reply me also if I am. -Deepika Ek bacha door cost bajane ki koshish kar raha tha . Ek buzurg admi ne dekha, to jakar bell baajayi aur bolo knife Aur kuch beta ?Bacha Aur kya ab bha g -Priyanka Nice Lines Even the most powerful person is weaker in front of the most Happiest person in the world .. So be happy Foreevvveerrr.. Shilpa Vahini Awesome msg Start working to fulfill u your dreams , or else sum day sum1 will put u in work to fulfill their dream Deepika Success formiula to learn from water Adjust u rself in every situation &in any shape & most importantly ever so find out u r own way . Deepika Amazing but true There may be more than 8. 5 billion people in this world .. but , sumtimes u just need unrivaled D -Deepika A true fact If everyone is happy with u , then surely u have made a lot of compromises in u r purport -Deepika Life can be happier & stressless if we remember just one simple thought We cant have all that we believe , but God will give us all that we merit. Deepika Few true line of lyf . gt Ur fav song will say more abt u , than u r mouth ever will > d day u learn hw not to cry is d day u learn to abominate & ig nore > u no u had fun when u cant tell u parents what u did. >a friend is sum 1 u tell u r stories to .. abest friend is sum1 who is in all those stories Deepika Talk more with sum1 who makes u happy but, try to clack at least a few minutes with sum1 who cant be happy without u & feel the difference -Yash S. A mind can forget legion(predicate) things but true heart never forgets anything .So try to forget sum hearts which will never forget u for rest of its life. Yash S. true(a) Insult- Husband ye kaisa khana banaya hain tumne bilkul gobar jaisa . Wife he bhagwan Is admi ne to har chiz chakh rakhi hain -Ninad Ek kaam kar yaar . . . . . . . . . . . . . . . . . . . . . . . tu na Is msg ko delete kar de isme kuch nahi hain -Priyanka Thought for the day Never underestimate anyone An ant might be small but it can bite u r bum can u bite its bum just imagine -Priyanka Do u know which is d best part of life ? When u r family shows like u r friend & u r friends unde rstand u like a family Shilpa Vahini I want to live ling life Not in d world Just in u r heart as a bst friend -Sushmit Alset RAat ko chupke se ati hain pari, Kuch khushiyon ke sapne lati hain pari , kehti hain sapne kea gosh main kho jaon , bhul ke saare gum chup chap so jao .. Sushmit Alset Dil unaccompaniedne walo ko saza kyun nahi har kisi ko pyar ki dua kyun nahi ? Log kehte hain ishq to ek bimari hain phir medical store main uski dawa kyun nahi Sushmit Alset DOOB maro nikammo ( _ ) ( _ ) / I I / )( / )( Shoab ne saniya jaisi ko phasa liya aur tumse abhi tak mohalle walli nahi pati .. Sushmit Alset Aaj newspaper main padha ki dosto k isms karne se dil ki bimari ho sakti hain to aaj se band kya sms ? . . . . . . . are nahi newspaper band.. DOSTI ZINDABAD. Maitrayee Thirsty crow story in hinglish.. nce upon kagla, sitting on a dagla, he was very pyasa, here n there bhatka then saw a matka sum stones patka little water gatka n satka . Maitrayee Kahte hain achcha dost m aths ke zero jaisa hota hain jiski waise toh koi kimat nahi hoti par who jiske sath jud jaye uski kimat 10 guna badh jati hain . Maitrayee 10 mins talk with an intelligent person is equal to accept general knowledge books for whole day, so dont hesitate 2 talk to a protagonist person. Maitrayee 3 things dat should not be asked 1. A mans Wage 2. A womans Age 3. A students percentage . It hurts . Yash S.Student dedicate me sum extra time Give me sum brain give me another regain to write my paper once again . Examineer nanananananananan. Maitrayee New films released in theatres aft(prenominal) xams . 1. Tension aaj kal 2. Pack up sid 3. Wanted 40 4, Ajab syllabus ka ghazab paper 5. Marks mile 6. Three failures -Maitrayee Anytime any prob any help just give me only missed call . I will immediately . . . . . . give u another miss call. -Maitrayee Hum Indians barish mili toh bhigna shuru, aarat mili toh nachna shuru aur sms mila reply chodkar . . . forward karna shuru. Maitrayee 3 days, 74 hours, 4320 minutes 25920 seconds pehle apko Happy knowledge Day in advance. Shilpa Vahini Santa 1st time plane main baitha jaise hi plane agla tyre upar utha santa pilot ko marne laga aur bola sale main pehle hi dara hua huin aur tum stunt mar raha hain Maitrayee A 5yr boy asked his friend what is intimacy? He replied friendship is when u rob my chocolates everyday from my bag I still keep it in same place. Sushmit Alset 1 night I woke from my dream n saw my books were singing guess which song . . . . zara zara touch me touch me touch me zara zara hold me hold me -Maitrayee If u get my sms I m solid , if u save my sms u agree I m good if u forward my sms u r spreading I m good , if u delete my sms u r jealous bcoz I m too good. Maitrayee Identification of student 1. Books in bag bihar 2. Books in hand delhi 3. Rolled books in jeans Mumbai 4. No books no tension bt mobile in hands Nagpur we rock. Sushmit AlsetHum jabhi apki duniya se jayenge itni khushiyon au r pyar de jayenge ki jabhi yaad karoge is pagal ko hasti akhon se bhi asuun nikal ayenge . Sushmit Bell has no sound till sum1 rings it. Songs has no tune until sum1 sings it so never hide u r feelings bcoz it has no value till sum1 feels it . Shilpa Vahini Attitude rocks maa bete se uth jaan kambakht dekh suraj kab ka nikal aya hain beta to kya hua amma who sota bhi toh mujhse pehle hain na -Sushmit During a war enemy soldier captures some women n says I want revenge , I will rape all of u . Young lady plzz leave r grandma Grandma . . close up War is war Sushmit What is gaali ? krodh ke samay much se nikle ashudh shabd athwa shabdon ka samuha jinke ucharan ke paschat wyakti ka hriday ko shanti ka anubhav hota hain . Sushmit On a ship a CA,Enginner, Doctor were sailing . Suddenly scratch appeared n said drop anything of u r choice n if I find it I will eat u n if I system I will be u r servant . CA dropped a pen, devil found it n ate him. Doctor dropped needle devil foun d that also n ate him. Engg opened a water bottle n poured sum water -SushmitSon Ma kya gandhiji mar gaye Mom ha beta Son Nehru Mom wo bSon desh me achche log nahi hain kya? Mom aisa mat bol beta whomsoever zinda hain . Sushmit I said I m the sweetest person in the world theology laughed 7 said wait u have not met the person reading this sms . . . . . Moral Even GOD can crack jokes Sushmit Kisi ka hath thamkar chodna nahi wada kisise karke todna nahi koi agar tod de dil aapka toh bina hath pair tode chodna nahi . Sushmit Zindagi sukh dukh ki paheli hain sukh main toh sabhi pyar karte hain par jo dukh main pyar kare wahi sachcha pyar won a mile toh rona mat aur mile toh khona mat . Sushmit My eyes- miss u , my feelings luv u , ands- need u , mind call u , heart- just for u I love u I really u . . . . . . . Aisa boli Juliet Romeo ko . Sushmit Shayri tere pyar ke saye main mujhe aisa pyasa banaya wah wah tere pyar ke sayein ne mujhe aisa pyasa banaya tu ek minute ruk, main paani pike aya. Sushmit Once I was in love n she broke my heart in to several pieces, . . . . . . . now I m loving different girls with different pieces -Sushmit Hey sms go slowly if friend is in sleep just return back to me therwise u go without making illegitimate enterprise near her ears n slowly say good night -Sushmit Lobz na nikle phirbhi awaz hoti hain kuch lamhe ki baat bahut khaas hoti hain ap chahe mane ya na mane, lekin apki yaad hamesha dil ke pass hoti hain . Sushmit nutrient agar koi dost nahi toh life is jail . Agar bure dost ho to nothing is well . Agar dost apke jaisa ho toh all izz well . -Sushmit intimately morning life has no pause button. Dreams have no going date . dates has no holidays . so enjoy each n every day in happy way n keep smiling. Sushmit Sum idiot says Behind every successful man, der is a woman, but nobody knows the fact women choose only successful men -Sushmit Customer kaka dettol saban ahe ? Dukandar (dhungan khajwat) ho ahe na Custome r tar kutrya tyani hath dhun ani ek kilo sakhar de. -Sushmit Pagal khane main sare pagal dance kar rahe the par 2 pagal ekdum khamosh baithe the , doctor ne socha ki who thik ho gaye he, So doc asked y r u not dancing? de replied hum dulha dulhan hain .. ( e ( ( e ( ) ( ( ) ( ) ( () Mobile ko honorable hand side se dekhiye hum apko kitna miss kar rahe hain . Sushmit Sweetest pet on head Loveliest kiss on cheek Most romantic kiss on lips & the hottest kiss . . . . On bikes damper Just try it Darr ke age jeet hain -Sushmit Boyfriend & girlfriend r like 2 tyres of a vehicle, even if 1 punctures, The vehicle cant incline further, So be intelligent & always keep a . . . . STEPNE -Sushmit emailprotected , , . Frnds Day Pass this HEART to all u r friends including me . If 3 baffle back u ll get a big surprise on Friendship Day -SushmitNEW ADD OF FAIR & LOVELY. Maa Kamini, kaha thi itni raat tak ? Beti Boyfriend ke saath Maa kar ayi na mu kala ? Beti Toh kya hua maa, FAIR & LOVELY hain na. Ninad Ek pyara sa sawal Agar apko naya janam milo to aap mujhe kis rishte main pana chahoge ? Apka janam is janam ke rishte ko chodkar hona chahiye . Plzz reply .. Waiting eagerly for u r reply -Sushmit Ek sher arj kiya hain Chand par hain light, Bole to honewali hi night, To band karne ka tubelight, aur so jaane ka keeping quite. Bole to broad(a) NIGHT -Sushmit HI How r u ? I WISH U %-Happy% %Friendship% Day% Dekhi meri yaari kitne pehle baazi mari .. Miss u -Sushmit A for Apple B for Bada Apple C for Chota Apple D for Doosra Apple E for Ek Apple F for Faltu Apple . . . . . . . Z for Zopa Ata .. Sampla . -Sushmit Je jodel ten ate, ji julete ti savay, ji asate ti odh, je wadhate te prem, jo sampto to sahwas, ani ji nirantar rahte ti maitre. Happy Friendship Day in advance. -Sushmit If u get a chance to gift me sumthing from the things which u hv then what will u gift me n y ? reply fast. I m eagerly waiting -Sushmit Lamha lamha waqt guzar jayega, bas ek din baad , Friendship day a jayenga,Abhi se hamari wishes le lo nahi toh network busy ho jayenga.. HAPPY intimacy DAY . Sushmit Ye 5 naam 7 logo ko bhejo aur believe me apki sabse badi prob hal ho jayengi JAY SHRI RAM JAY SHRIKRISHNA JAY MATA DI JAY MAHA KALI JAY PAVANSUT HANUMAN Dont delete it Azma ke dekh lo -Sushmit Thank u for touching my life in ways u never know. My riches dont lie in material wealth but in having friend like u as precious gift . So, HAPPY FRIENDSHIP DAY. Kartik In life friendship is never planned, nor does it happen for any reason But when friendship is real It becomes a plan for u r life & a reason for living . Happy Friendship Day . Shilpa Vahini Life is so much unfair First gives us so much time to live together & to know each other & now ehen we know each other, we dont have enough time to be together. Miss all those days. -Kartik Isse pehle ki 1 August ki fabricated ho jaye, badhai ka silsila aam ho jaye, mobile ka j unction jam ho jaye, kyun na friendship ka abhi se salaam ho jaye, HAPPY FRIENDSHIP DAY. -Abhishek 1day Monday went 2 Tuesday 2 see Wednesday & asked Thursday whether Friday has told Saturday that Sunday is HAPPY FRIENDSHIP DAY. -Priyanka Friendship doesnt occur with special people, but people become special after being friends.I dont know what I am to you, but u r always special to me. HAPPY FRIENDSHIP DAY. -Sushmit We met it was luck We talked it was chance We became friends it was destiny We are still friends it is creed We will always be friends it is a promise HAPPY FRIENDSHIP DAY. -Maitrayee A friend scolds like a dad, cares like a mom, teases like a sister, irritates like a brother. Friendship is a blend of all the relations, preserve it HAPPY FRIENDSHIP DAY. -Sushmit Hey Today I would like to thank you for being my friend till date, & hope you to be there till my life ends. I love you my friend. HAPPY FRIENDSHIP DAY. -JyotiLife is a blank page. Each friend holds a pen & writes own story in everyones life. Thanks for covering some frightening pages of my life. -Sushmit You can win life by all means if you simply avoid two things COMPARING & EXPECTATION -Sushmit God ne pucha Kidhar jaane ka mangta ? Swarg ya narak? Apun bola NARAK Apun ko malum that um sala punter dost log udharich milega, bole toh jidhar tum wahich apna swarg. -Yash S. Friendship is a lifelong commitment spoken by the heart, n u have to allow it kyun ki ek baar jo maine commitment kar diya to phir main apne aap ki bhi nahi sunta -Deepika Thought for the day I will always choose a lazy person to do a difficult job- because definitely he will find an easy way to do it aisa Bill gates bola . So be PROUD to be LAZY. -Shilpa Vahini This cat is cat good cat way cat to cat keep cat an cat idiot cat busy cat for cat 20 cat seconds cat. Now read this without cat . -Yash S. Two best secrets to keep kinships strong 1. Whenever you are wrong always admit it. 2. Whenever you ar e right just keep quite. -Deepika Always ask God to give you what you deserve & not what you desire, it is because your desires may be a few but you deserve a lot more -Deepika Sometimes something happens to us We know that they are fine but we call and ask abe kaisa hain ? We know that we cant be bury but we still say bhul gaya na mujko ? We know that they cant go without us but we still say Mere liye rukna. We know that they cant stopping point all the stuff without us ,Mere liye bhi bachana. We know its impossible to survive without them but we still say kabhi baat mat karna mujhse Thanks for being my friend for so long. -Deepika Friends are amazing when they are new. They are wonderful when they are true. But, They are a blessing when they are like u -Shilpa Vahini Friendship is a gift that is fair in all things.It roots from ones heart and involves memories that stay not for a while but for a lifetime. -Shilpa Vahini Hello Good (whatever the time ) H How are you? E E verything fine? L Like to see you L Love to hear about you O Obviously, miss u -Deepika English mom Gud night, son. Hindu mom Shubh ratri beta. Muslim mom Shaba khair. Aani apli aai Are aag lav tya mobile la ani zop ata Apli aai rocks -Aniket New additions to Newtons laws of motion candid motion can never ever be done in slow motion -Aniket A Marathi student in a village was asked to read the following English numbers 70,280,82,89,99 He read -Shewanti tu yeti ? yeti tu ? yeti nai ? nai tar nai -Maitrayee Smile increases value of face. Anger spoils beauty of soul. A faith is force of life Confidence is companion of success. KEEP SMILING -Shilpa Vahini Nothing is old, nothing is new, Its just a matter of point of view, Enjoy life as happy days are few, Because if life is an ocean then happy moments are few -Shilpa Vahini Innocence with Attitude I may not always love the guys who love me, sorry, but I surely do respect their choice. -Sushmit Apne dosti ka wo dag , jisse h um TIDE se nahi sho nahi sakte, RIN se saf nahi kar sakte, SURF se mita nahi sakte, yunki , kuch jag ACCHE HOTE HAIN. -Abhishek Murga I love u Murgi hahah Murga Main ter liye kuch bhi kar sakta huin Murgi really ? Murga yes, sachchi. Murgi chal anda deke dikha -Abhishek Makaan malik 500 rupees kiraya hoga. Kiraydar thik hain, par apke makaan main chuhe nack rahe hain. Makaan malik to kya 500 rupay main yaha shakira nachegi. -Abhishek G o o o o o o o o o o o o o Ol Gappe kitne tasty hote hain na Apko kya laga gud night -Abhishek Ye dosti chiraag hain isse jalay rakhna, ye dosti gul hain ise khilai rakhna, hum rahe na rahe is jahaan main bas hamari yaad dil main badaay rakhna. -AbhishekAnyday if u r depressed confused or hurt, dont worry. Go in front of the mirror & u will find the best person who will solve your problem. Trust yourself. -Sushmit Chuhe ko billi lagi gori, done milne lage chori chori chuha bola o gori a khele aak mincholy . . . . Billi chuhe ko maar ke kha yi aur boli, I HATE LUV STORYS. -Shilpa Vahini opera hat words Always have a compromising nature in your life because as world is round everything that u will let go will definitely come back to you again -Sushmit Class VI boy proposed to class X girl . Boy I luv u . lady friend Stupid, I m older than u.? Boy I m madly in love with you Girl Get lost . . . Boy Didi plzzzz -Sushmit Ek number man me socho usme 3 jodo ab use 2 so guna karo usmese 7 ghatao bachi huin sankhya ko kagaz par likho . . ab uska . hawaiii jahaj banake udao. Furrr.. -Sushmit Santa tu bata ki meri tokri main kya hain toh sab ande tere aur ye bata ki kitne hain toh 8 ke 8 tere aur agar ye bata de ki kiske hain toh murgi bhi teri. Banta kuch hint to de. -Sushmit Itna busy bhi na raha karo Kabhi kabhi yaad bhi kar liya karo Shero shayri na ati ho na sahi aye hue sms hi forward kiya karo. -Sushmit A true example of confidence buns Eden Garden India vs Australia Brad Hogg took Sachins wicket . At the end of match hahaha.. -Sushmit Sweet is u r nature, Dear is u r name, U will always remain as earth wants water, Flower want dewI want nothing but happiness for U -Sushmit Sabse pyare aap ho , Sabse voguish ho, Sabse sweet ap ho, Sabse mast aap ho, . . . . zyada uchlo mujhe aya tha apko sirf dikhana tha -Abhishek Hum wo roshni hain jo apke roshan kar jayenge, dosti ki chingari se bhi jal jayenge, ek baar pyaar se sms toh kijiye, Ghar ake sms ke paise de jayenge -Sushmit In the company of wind dust achieves gr8 height but when mixed with water , it becomes mud So always choose the right company. Gud day. Sushmit Khud ko kar buland itna ki khud Himalaya ki choti par ja pahuche, phir khuda tumse puche abe sale gadhe , ab utrega kaise -Sushmit Believe it or not, but its true. Gandhiji went to Jim at the age of 24 . 1 of his friend said,WOW , Mohan kya BODY hain. Tab se bapu ne shirt pehenna hi chod diya -Sushmit I may not always stay in touch, Bt I care for u very much. I may not prove to be the perfect friend But I hope the relationship we share never ends. -Sushmit *Beautiful $un* *Fre$h ir* *$weet Bird$* *Bloom Flower$* *Knock u r door* /, ____ *Just to $ay u * GOOD MORNING DEAR.. -Shilpa Vahini

How Can Basketball Affect the Growth of a Child? Essay

Basketball my dreams, my life, my mania. Of course I had chase in several other sports (baseball and soccer being the two larger ones), but none held my interest the way basketball did. Even when I was just a young boy, the game of basketball fascinated me and, ultimately, captured my heart. Growing up, I didnt visualise how very much the game could have affected my life. Now, I want to coach to share my knowledge and love of basketball to positively affect other peoples lives.One might ask what does basketball actually do that could or would change someones life? Well, for starters, the game forces you to exercise. In order to hearten basketball, youre going to have to actually get up off the couch But, in reality, the physical improvement is just an added bonus. The real value is in what you LEARN One learns how to work with other people as a unit in order to accomplish a common goal to win.That is, in itself, the definition of teamwork. Being able to communicate with other pe ople is a necessity in the world. Its how you make friendships, how you get things accomplished, and how to get people to understand what youre talking about. Without good communication skills (something that you can learn with basketball), it becomes very difficult to be successful.Alas, the list truly is endless to what basketball can larn (the value of hard work, communication, and teamwork just to name a few of such perks), and I want to be the one to teach it. Having a grand passion for the game myself, I strongly believe that I will be able to change at least one childs life. And if I could get at least one child to learn these things, I know that it would have been worth it.

Indian Marxist Critique Of Law And Justice Essays and Term Papers Essay

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Castration Solution to Abandoned Babies

CASTRATION SOLUTION TO ABANDONED BABIES KUALA LUMPUR Men who do not want to take responsibility afterwards having do girls pregnant out of wedlock should be castrated. Venting his anger and frustration over the rising number of aban dod babies, Senator Ahmad Husin said only this could teach men to be more responsible in their actions. In cases like these, those involved always disappear without a trace. We should just castrate them, he said after asking a supplementary question to Women, Family and Community Development Minister, Datuk Seri Shahrizat Abdul Jalil, on cases of abandoned babies yesterday.Shahrizat said although the suggestion was radical yet creative and innovative, studies had to be done first as not all men were irresponsible. Besides, we are not living in the past. We need to tackle the problem the 21st-century way, beginning from a pie-eyed family institution and awareness programmes, she told the house. Shahrizat said most cases of abandoned babies were due to weak family institution and where the responsibility of bringing up a child was left to another(prenominal) parties. Parents are all too busy to pay attention to their children.The family institution has become individualistic where parents franchise their kids for other quarters to bring them up. Earlier, to a question by Senator Empiang Jabu, Shahrizat said four strategies advocacy, prevention, support and research would be used to tackle related issues. She said the ministry provided counselling and interactive workshops to give the public, especially young girls, deeper collar on intimate relationships and its consequences. New Straits Times, Apr 30, 2010 by Ili Liyana Mokhtar

Aging Ad Analysis

Advertisement of products finished media is constantly used by marketing as a way by which they are adequate to(p) to educate the public regarding the features of their products which are provided for heir consumers. Among the favorite topics of advertising today is regarding the products that feature anti-aging chemicals attentioning the old- aged sight look teenaged and cover their age years through the use of beauty products.Yes, as clear seen, immortality is among the close to postulateed features of the public from products. Ironic all(prenominal)y, this could never be possible and could never be provided by whatever product. However, staying childlike basing from the looks of a person is at least a relief from all the doubtful touchings brought virtually by the item of aging.Hence, to be commensurate to cater to this social demand, clinical scientists and chemical engineers try to throw ways by which they could address to he said need of humanity.How does advert ising cater to this social want? Moreover, how much does advertising affect the human reaction towards aging and its reality? These questions shall be addressed in the paragraphs that follow as the advertising systems of Olay products against aging shall be observed by the author of this paper.OLAY Comp any(prenominal) and Their ProductsOne of the lead story companies that cater to the need of people to thumb young and beautiful amidst their age is Olay Company. It produces numerous products that help the lessen of the effects of aging on human skin. Mostly, their products try to alleviate the lines in the skin, especially on the side of people that are usually obvious as the person gains age.This is the reason why on most advertisements of the company, especially concerning televised marketing, it could be noticed that the focus of the artists are on the way their skin feels and looks manage.It is simply like erasing the lines of age from the face and feeling young again. Of c ourse, this could not be considered as a way by which people gain immortality. However, the fact that the feel-good feature of the products usually give the notion of becoming renewed and rejuvenated in many ways just because of thinking that they grew younger once to a greater extent than.The vitality that the products provide makes the consumers feel refreshed, Hence, the more they are able to live life to its fullest. Furthermore, most of the television commercials of the said products claim that beauty becomes effulgent if the person that wears it feels good from within.For this reason, the trust that the consumers pick up on the products of the company, which are mostly based from their index to behave through their advertisements, makes the consumers more radiantly reflecting the beauty they feel from within.One of their advertisements through the Internet posted the following claimsevery moisturiser regardless of price can claim to smooth wrinkles because it will tempo rarily plump the skin. Using any moisturising product will help reduce fine lines and wrinkles by between 12 and 15 per cent, says Dr washbowl Sullivan, acting head of dermatology at Liverpool Hospital. A more expensive moisturiser might smell better and feel nicer on your skin. But its not actually anti-ageing its just a temporary effect while youre victimisation the product.Source smh.com.au. (2006). Wrinkle power. http//www.smh.com.au/news/beauty/wrinkle-power/2006/10/24/1161455723591.html. (December 7, 2006)Obviously, the advertisement cited above encourages the consumers to purchase the product that they advertise through stating that the product ensures the user of a wrinkle-free skin. Hence, beauty is sooner portrayed in monetary value of having a flawless skin and un-aged physical features. Everything is obviously based upon the physical attributes of a person.Social Effects of the AdvertisementsWhere did all this wanting to stay young and remain immortal in a sense came from? Mostly, as Susan Mc Carthy mentioned in her article entitled On Immortality, the source of this social wanting of being young at all times possible is based upon the fact that the system of the human body is obviously able to support its own self towards immortality.This study has been proved through the continuous research of scientists with regards the amazing body structure of the human body and the wondrous make up of the human cells as well as their ability to reproduce on themselves.Hence, knowing this, many people, especially the experts, claim that immortality is indeed possible. The certainties though of producing human genome projects that would rather cater to this human demand for longer life are not as strong as it may seem. As a result, the human society at present is trying to make itself feel at ease through the beauty products produced through cosmetics companies.However, instead of feeling more at ease, at that place are numerous people who feel more obliged and frustrated with regards to being beautiful and young. Those who are especially unable to purchase beauty products feel the doubts of being totally beautiful or socially accepted in terms of their physical appearance. Most often, they end up wanting more than what they could actually have.The feature of advertisements towards anti-aging has led the society in viewing life as a stainless epitome of the need of being beautiful. The constant posts of the said television or even the printed ads have created a notion on peoples minds regarding the need of a person to stay beautiful and young amidst their age gains.ConclusionAging is not bad. As a fact, aging is a sign of experience and wisdom. During the earlier times, it could not be denied that the aging features of the physical attributes of a person set him in a higher train of integrity compared to others in the society.However, with the development of technology and further enhancement of marketing strategies in media, old ag e has been viewed by the modern society as an unwanted truth in human life. Hence, the production of products that would help alleviate the doubts brought about by aging symptoms which becomes obvious on the physical features of a person have been boosted and still continuously developed.True, the want of being young at all times and the notion of incur immortality would continuously interest people. Perhaps, the creator pf mankind has undoubtedly implanted this though upon the human mind because of the fact that HE himself plans something better for humans in the future. For who else is better to provide the needs of the creations than the creator himself?

International Management

The figure of this report Is to present 320 below front-runner Ltd a worry proposal to venture Into capital of Thailand, Thailand. A serial of relevant questions pertaining to the Ice- selection parlous stemma and its future involution into foreign merchandises ar proposed here to attain fight opportunities and risks. The F&B exertion in capital of capital of capital of Singapore and the comp whatsoevers anatomical structure has been studied in abstrusity to gain a better sagacity of the indus ex list. 320 beneath is a Singapore establish comp whatever that sells clear field glass option, sorbet and nipping yogurt.The enterp deepens ratified structure, its history, mission, vision, totallys, objectives and the ownership structure be further analyzed. The products and serv scums eat uperings of 320 at a lower place argon high schoollighted and take fored with the guest profile and demand analysis by the exercise of Porters Five Forces analysis. despi cable forward, the milieual factors on the host republic spuring humour ar carefully examined. Based on the construeings, the uncomparable usage of lucid nitrogen in reservation the Ice option is favored at large.Strengths, weakness, opportunities and threats of 320 to a lower place pull up stakes be evaluated In depth by use the porno analysis. A omnibus(prenominal) assembly line strategy Is finalized and proposed comprising of mode of principal(prenominal) course and fall uponing the Hypotheses national cultural dimensions as it warrants that the different strategies impart be carefully studied. Vital comp adept(a) and only(a)nts of the fps strategies, which constitutes of pricing strategy, distribution and logistics, promotion and publicizing and toil and value strategies are overly discussed.This go forth be followed with pecuniary reports and the planning of cost analysis, the project profit and loss statement evaluate to derive. The management considerations Including personnel, business advisers and contingency plans to be undertaken wear been determined. Finally, quipport exit be presented to 320 to a lower place based on the chances of success rate, which provide influence its decision do to venture into foreign marts handle capital of Thailand. 2. gate world the start mover freshman, 320 at a lower place Private limit (Pet Ltd) prototypal fixed the unusual c at one timept of freeze methamphetamine- unguent using facile nitrogen In Singapore.This unique creative activity has speed up the Ice- option reservation transit, thusly enabling 320 to a lower place to experiment with a considerable re bracingal of chalk- rake flavors in the shortest time compared to traditional starter- jactitate fashioning at large. The instituteer and Managing Director of 320 at a lower place, run away Lillian male plug is presently heading its business trading operations and business strategy for the gourm et chalk-cream parlous. With the support of Miss hoopla, our team unploughed in touch with her with legion(predicate) email correspondence to collect valu fit information some 320 to a lower place.This has provided our team with vital and useful findings which has facilitated us In preparing this business proposal. These justifications has indeed minded(p) us many an(prenominal) insights in the ice-cream parlous business and helped us to draft come on the necessary securities indus filter tools that has helped to advertise the company. 3. persistence Business interpretation restaurants, fast pabulum forbiddenlets, victuals caterers and differents segment. In the former(a)s segment, it generally refers to the different types of F establishments ranging from cafes, bars, food courts, pubs to coffee house.In 2012, Singapore F labor has substantially improverd and generated approximately wilt 1 1. 98 billions in r withalues, which is equivalent to 3. 5% of the coun try gross domestic product (GAP). harmonise to Singapore discussion section of Statistics (2013), the year of 2012 has witnessed an increase of 3. 2% of impudent F establishment uncovereding in Singapore. The total matter of F establishment has signifi commodetly increase from 6,464 to 6,668 and is a honor open sign that the industriousness is expanding. With a race of over 5. Million, Singapore is stratified one of the highest food consumption country in Stabooheast Asia. In Singapore, consume is considered a national pastime, where mickle are provideing to queue up for half an bit to over an hour for their favorite food. The mass of Singapore populations love for good food and their willingness to food tend around the island display their passion and posture towards alimentation. Within the social circles, it is viewed as an shape leveler or status builder if you whoremaster recommend a particular place that serves great food to your friends or families.Being able to do immediately brings up your personalized reputation (Wang 2006). The increasing affluent middle order and the rise in their disposable income has also fuelled the harvest-tide of the F&B industry. This chemical group of affluent Singapore who are well-traveled are often attracted by what they pay heed and run done during their holi daytime trips. Therefore, when these F&B establishments opened in Singapore, they would gladly patronize them. This has definitely spurred the demands of oversea food and arise (Rehearings 2013).In addition, growing tourism activities in Singapore from overseas visitors know also back up the growth of these F establishments. The future of the F industry in Singapore looks promising and is projected to growth in salutary levels due to its per capita consumption growth. 4. Company Description 4. 1 Type of Business Founded in October 2012, 320 to a lower place Pet Ltd is a Singapore-based ice cream living room that specializes in fashion ing fresh exchange premium ice-cream, sorbet and polar yoghurt purely from using inhering ingredients. The company put acrosss into the category of life style cafes in Singapore F industry. 20 downstairs prides itself in translateing a unique ice- cream eating experience for customers to mingle and hang protrude with their friends and families. 320 on a lower floor is the archaean pioneer in Singapore to launch the image of frost ice cream by using liquid nitrogen. This unique and innovative ice-cream fashioning process has r evolutionized how ice cream is traditionally prepared and consumed. This provoke concept has also put upd an unique cafe experience, where customers can walk-in to choose from a wide admixture of specially forced ice- ream flavors that are freshly churned out on the flip it off from the mixing bowl. 20 to a lower place Pet Ltd started its ice cream parlor business as a expressage Liability company (LLC), which is unremarkably known as Private Limited company. The company is registered under Singapore laws and evaluate regulations. Under the legal structure of a LLC, 320 beneath intends to crock up its legal entity from their owners and pctholders. By doing so, their business obligations only strictly endure within the legal entity itself and shareholders are excluded from any legal liability in their personal capa city. 20 Below also enjoy various legal and tax benefits as a LLC.For example, 320 Below is exempted from paying taxes during the first three years of in hatful for the first SAG $100,000 gelt that they make e actually year. The corporate tax rate in Singapore is very attractive, which stood at below 9% for profits up to SAG $300,000 and capped at 17% for profits exceeding SAG $300,000. In addition, Singapore single-tier tax indemnity implemented across all corporation means that 320 Below will only be taxed once at corporate level. In the way out of any dividends payout to their shareholders, they wi ll non be tax again. 0 Below also benefited from the ease of nip and tuck capital for tender venture or business elaboration in the future. As a LLC, 320 Below will find it easier to get business financing from financial institutes, such as banks, and also raise capital through adding equity partners or investors. 4. 3 320 Below History, Mission, Goals & Objectives The spot name 320 Below came about when the smash Allan Nag discovered that liquid nitrogen actually boils at minus 320 degree Fahrenheit (OF) and she clear-cut to name after it. Lillian Nag, the founder and managing director of 320 Below has a passion and loves creating quality ice-cream.She believes in making ice cream that are low in deoxyephedrine and do not contain painted emulsifier, stabilizer and preservative. During the early beginnings, Miss Nag experimented in creating numerous unique nutty ice-cream flavors from her home. Over a period of time, she had hitd and perfected numerous ice-cream recipe s that ask observed good reviews from friends and family members. The idea of freezing ice-cream came about one day when she was doing online researches about ice cream making and found out about using liquid nitrogen to produces fresh creamy ice-cream, without paving icy crystals that can sees the taste pleasure.After mastering the ice-cream making process, Miss Nag decided to venture in the ice cream parlor business. 320 bellow vision is to bring into being the first-mover in new world and innovation to ensure their products are of all time fresh, hushed, tasty and clean. Their mission is to ensure that their ice cream, sorbet and frozen yogurt are of the highest quality, smooth and tasty. 320 Below also endeavor to deliver exceptional customer divine service to their customers in a clean, gaming and relaxing environment to hang out. 4. self-will Structure 20 Below currently engender twain dismissions in Singapore, which is the Mackenzie Road main glom located near t he city area and the Tympanis One branch, a neighborhood area in the eastern part of Singapore. The ownership structure of 320 Below consists of 3 Below employs a manager who takes charge of the chance(a) operations in the Tympanis One branch and Miss Nag is in charge of the Mackenzie Road main scab. The manager at Tympanis One reports directly to Miss Nag pertaining any operations issues. At any time, each outlet hire at least dickens transitory staffs to service customers at the ice cream parlous.Miss Nag is also in charge of the market and production aspects of 320 Below. Her manager handles the financial explanation and human resources for both the outlets. 5. superman of intersection/ religious service Factors 5. 1 Product/ Service Analysis 320 Below is the unprecedented ice cream shop that uses liquid nitrogen for their ice cream making process. As such, they have an emolument of offering new and interesting products to their customers in the F&B industry. They are not alone ice cream sellers but they also offer a wide throw off of products like frozen yoghurt and sorbets that are freshly made on the spot after customers have placed their points.This mannikin of service are very rare in the Singapore market as traditionally ice cream are made in advanced and stored for posterior consumption in ice cream parlors or they can be conveniently bought in all supermarkets or convenience stores. 320 Bellows flagship main store at Mackenzie Road offers a unique experience of enjoying ice cream, which not other places in Singapore offers. The location of their ice cream parlor are conveniently located near city area and offer ample parking space for individuals or families who wish to patronize them. Next their shop is nicely decorated with a colorful theme that attracts genus Passer by and want to come in.Students and teenagers are also attracted to 320 Below shop because they enjoy hanging out with their friends due to its cozy and comfortable environment it gives to their customers. 5. 2 Customer Profile/ Demand Analysis Thailand is a country with a hot mode for most separate of the year. It is common for good deal to seek out cooling food items to manage the mania and ice cream happens to be one of the highly seek after food items consumed. In Bangkok, the last records a hotter temperature creation an urban area with less verdure to cool the surroundings compared to other parts of Thailand.Therefore, the demand tends to be higher compared to other parts of Thailand. Other ice cream swords have been flourishing in Bangkok with continual demands from ice cream lovers. Thailand is stratified at 13th place, with 1. 5 swarm of ice cream consumption per capita each year (Ice cream consumption 2013), Just 2 places screw Singapore. The consumer market for ice cream in Bangkok consists mainly of This who are in the working class of age 25 40 and phaetons who visit the kingdom for holidays. These groups of people gen erally look for uniqueness in the products they purchase. olibanum, he technology of using liquid nitrogen to create ice cream instantly will attract their attention and given their access to education and the internet, they will better appreciate the ice cream making process of 320 Below. As ice cream brands that able to capture the attention of latent consumers in Bangkok and attract them to patronize the ice cream parlor. 5. 3 Porters Five Forces Analysis 5. 3. 1 talk terms power of suppliers (High) Liquid nitrogen is not only employ in the ice cream making process but also for other food affect such as bakery in the Food & Beverage (F&B) Industry.As such, appliers may choose to supply to other food processing brands, which require a larger quantity of liquid nitrogen compared to 320 Below. Similarly, suppliers of other equipment in general required by 320 Below for its ice cream outlet operations have a bigger pool of customers in the kindred business to choose from to crea te business ties. 5. 3. 2 negotiate power of customers (Low) Customers are unable to make vast comparisons as brands offering the same product as 320 Below is relatively new in Bangkok. Furthermore, the Bangkok market is relatively new to this ice cream making process using liquid nitrogen to churn out CE cream.The lack of friendship of the product further weakens their bargaining power. 5. 3. 3 flagellum of new entrants (Low) There are very few ice cream outlets established in Bangkok that use the liquid nitrogen technology to produce their ice cream. Moreover, the frequency of new ice cream brands opening an outlet in Bangkok is low. wedded the fact that Thailand is til now a growth country and poses the risks of semipolitical unrest, other ice cream brands with convertible technology might be hesitant to venture into the Thai market. Therefore, the threat of new entrants is low for ice cream brands in Bangkok. 3. 4 Threat of substitute products (High) Ice cream is a pro duct that has constant demand in Bangkok given the hot climate and relatively strong demand from consumers. Therefore, in that respect are numerous brands that provide the connatural primary product with Just slight variations. The price range of 320 Below is relatively higher than the number ice cream pricing due to the running cost involving the technology that is used. Consumers may be un inventional to pay for a higher price for their ice cream and may favor other ice cream brands that are much cheaper but not of necessity of higher quality.Others may look for other alternatives such as local cold desserts to replace eating ice cream. Therefore, the threat of substitute products is high in Bangkok. 5. 3. 5 Competitive rivalry within the industry (Low) The idea of using liquid nitrogen in the ice cream making process is dumb very new in Bangkok. According to research, thither is currently one ice cream brand that adopted competitor that produces ice cream in a similar proce ss. However, due to its huge demographic and population in Bangkok at that place is room for arguing in the market. 6. Environmental Factors 6. Host rustic Business Climate 20 Below was the first to introduce liquid nitrogen ice cream. It was preferably a success for them as a lot of people are curious and wanted to try how does these ice creams taste like. Soon another(prenominal) competitor Just Like It came along. It create a bombination in the F&B industry as it invest in their marketing and advertising campaign. In order to expand their area of revenues income, 320 Below has began doing market survey and research to consider and plan their expansion. both they open up another outlet to compete with their competitors or they can venture oversea to open their first shop overseas.In London and Hong Kong, there are already shops that sells liquid nitrogen ice cream. Thus venturing into these two countries are not advisable. The take up two options are Thailand, Bangkok or Vi etnam. 6. 2 SOOT Analysts of 320 Below Strength The strength of 320 Below lies in their Research and Development team and strong support from their management. The R&D are always encourage to develop new products and to cater to the demands of the Singapore market. Being able to understand the Singapore market makes 320 Below easier to aim at their range of customers.The vertical integrating have given 320 Below an vantage in the arrest. Lastly, the financial status of 320 Below are healthy and they are not in debts. impuissance The operating costs for the operations in Singapore have been increasing lately. This is due to the inflation of the market in Singapore. Also they are facing manpower issues. raze though it is still manageable, but still its difficult to find young service staff to be committed and loyal to the company. Most of the function staff are students working on a temporary basis and they do not tend to stay long in the Job. Opportunities opportunities.To open t heir shops in Asia countries and to introduce their underfed products to the local people there. This can create more awareness and increase their market shares. Threats With the new-made riots and social unrest in Bangkok, 320 Below will have to be very careful in their planning and execution of their shop opening. The parsimoniousness in Thailand has fairly been affect by the power cope betwixt within the government parties. A possible delay in carrying out their plan might be necessary if the situation there worsen. Second, if the pricing of their ice cream is expensive, the local This might not patronize them and avoid eating it. . governing body Constraints/ Incentives The Thai government has been having political uncertainties since 2010 surrounding their former anthesis government minister and the current one. The former meridian Minister Taking Sinatra has been over thrown in a military coup in 2010. His child was elected as the new Prime Minister for Thailand. At the end of 2013, his sister Youngling Sinatra has tried to pass on a bill, which could lead to allowing Taking to return to Thailand, Bangkok. This has caused turmoil of protests among the Thai population. This was enough to lead to the modern demonstrations by the citizens in centralBangkok. Shops are still open for business even though protests and demonstrations are ongoing. alone somehow, their business will still be affected. This feud between the anti government and the prime minister of Thailand will be ongoing for a long period. Travelers have been warned about traveling to Thailand and to avoid these affected areas. 6. 4 Laws/ Regulations/ Administrative Practices Thailand has a long history of corruption, bribery, extortion, fountain of insider information used in securing lands, business deals, etc. This has created negative media publicity for the country.Organizations who want to venture into Thailand will have to seriously consider it earlier shifting in funds fro m overseas for investments. Therefore, It is prudent to have the government support in our expansion plans. We also need to know and abide to their local manipulation laws and regulations. It is almost similar to our Singapore employment regulations except for some slight differences. For example, there are no limitations on the number of days for health check leave. Companies are to set up the Employee Welfare Fund and contributions are made from both employer and employee.These funds will be used to compensate employees who have resigned, laid off or suffer serious injuries during their service with the company. 7. Business Strategies organizational structure in order for organizations to be successful. Bangkok regulation on the food and beverage industry welcomes foreign investment. The threat in competition for the food and beverage sector is raise and could result in high operation cost. If it franchises out its chemical chain in Bangkok or marijuana cigarette venture with a local, the organization may experience a communication barrier as the locals broadly babble out Thai and know minimum English.As a new entrant in Bangkok as a franchiser as an option, 320 Below may face potential challenges such as having difficulties in obtaining the charm approval and permits from the respective authorities. Unnecessary expenses might incur during the process and might lead to higher cost. cod to cultural differences and language barrier, this could also result in misunderstanding, jumper lead to conflicts when dealing with the respective stakeholders in the sector, as they may be amateurs to the business. The proposed mode of entry for 320 Below is franchising in Bangkok, with a few considerations to be analyzed.Egger Hefted 320 Below must identify the Hypotheses national cultural dimensions as one of the key factors before proposing and venturing in Bangkok as identifying the cultural differences amongst the neighboring countries are an added advantage. In determine the Hefted nation culture, he identified atomic number 23 dimensions, which comprise of power distance, individualization, Masculinity/Femininity, uncertainty avoidance and semipermanent orientation. 320 Below identified the potential of individualism and long-term orientation as their sneak priorities in venturing into Bangkok.The company is keen to review individualism ND long-term orientation as part of their daily operations in generating growth with the support and directions from the top management. Figure 1 Hypotheses Model Country Comparison As a comparison amongst the three countries and Singapore, Bangkok shows the highest significant similarities of what Singapore adopts. fps dodge 7. 1 Product/ Service Positioning Every individual has a sweet tooth whether for breakfast, teatime, after a meal or anytime of the day when one desires for dessert.Every dessert craves yearn for a perfect flavor and a unique sweet course. The evolution of ice-cream originated jack then during the second light speed B. C. It is known that Alexander the Great enjoyed ice and snow with a tinge of added flavors of honey and nectar back then. Tastes. Ice cream mostly appreciated by the elites remained a rare and exotic dessert in todays context. Due to technological innovations such as steam power, mechanized refrigeration, homogeneity, electric motors and new freezing concepts and equipment ice-cream production has improvised.It has been identified in the United States that the total frozen dairy annual production is more than 1. 6 billion gallons due to the ongoing advancement in technologies. The concept of 320 Below was originated from United States. The process of speedy freezing provided by liquid nitrogen allows the making of never-ending combinations of ice-cream, sorbets, shakes, yoghurt which provides freshest desserts and quality to every patron. The daintyQueen of ice cream, Agnes Marshall was the first to use the liquid nitrogen concept in th e making of ice-cream over 100 years ago.The Intro facts on the usage of liquid nitrogen has gained private-enterprise(a) advantage at large as patrons get to witness their frozen dessert being made from scratch and this creates a unique experience for them. Liquid nitrogen utilizes littler ice crystals than a conventional freezing process and is 320 degrees below zero which creates a creamier and smoother dessert. At 320 Below, guests are given the opportunity to create inventive flavor combinations by recommending their suggested flavors to the experimental team. 20 Below must be able to identify the needs of the consumers presently and in the future in order to develop the in good order product for its consumers. The targeted consumers for 320 Below are dessert lovers across all ethnic and demographic groups. By targeting the right audience and understanding the demands of its nonusers, 320 Below will be able to achieve belligerent advantage amongst its competitors. 7. 2 Pric ing Strategy 320 Below had accomplished its vertical integration in achieving a price competitive advantage through providing a unique concept and flavor with a wide range of products.Generally, existing customers tend to be less sensitive about pricing as compared to new customers. In order to achieve optimal profits and being able to be price competitive in the market, 320 Below may issue its raw materials costs and the equipments usage in the making of the ice-cream. However, 320 Bellows mission s to deliver its products at its freshest and smoothest and its vision is to be the first in new creation and innovation in ensuring its products are fresh, smooth, tasty and clean at all times thus they will not compromise its cost for optimal profits.Its products have been priced with its overheads being taken into considerations. 320 Below has been consistent in providing excellent service and its efficiency has realize them positive testimonials, acknowledgements and referrals. Th e pricing of its products are worth the money as its high service and quality have managed to match up consumers expectations. The price range for its products with various flavors ranges from $5-$10. And the they been ranked number 15 out of 6,938 restaurants in Singapore by Trapdoors and 30% of its customers are tourists who have been referred to from Trapdoors. . 3 Distribution and Logistics Bangkok, an emerging city, with a population of more than 14 million and Thailand the world as estimated in 2013. Tourism Authority of Thailand (TAT) predicts a line of five percent of tourists visiting Bangkok if the protests continue in the first quarter of 2014 and this will affect the hotel occupancy rate in Bangkok too, which is expected to fall by 30 to 40 percent. The political unrest has been predicted to affect the tourism in Thailand which may be damaging for all enterprises too.Some popular tourist attractions and areas have been affected as tourists have difficulties accessing su ch places. such(prenominal) affected areas include international hotels like Hyatt, Four Seasons and InterContinental and even tourist attractions such as Ask, Silos and the Orthographic intersection. 320 Below must blueprint its strategies before entering the market in Bangkok as there may be hirer players existing there. As 320 Below possess a unique concept in South eastern United States Sean region, it may plan its initial early stages of exploring its potential in Bangkok.However, due to the political instability, it should delay its intention of entering its market there until the situation diffuses. It has its advantage of being a first mover entrant in Bangkok as the liquid nitrogen ice-cream is not available there. It will not be feasible for the enterprise to enter through franchising mode of entry if the local players are too the right way and strong. 7. 4 Promotion and Advertising 7. 4. 1 Modes Of Advertising 20 Below is new in the market and they have to thrive to g ain more exposure for its mark and showcase their products through different modes of advertising.Its point of purchase advertising is through its product pictures as consumers find the pictures too tempting and eager to try it. They must be more active in marketing its products although the advertising team have been doing a wonderful Job in order to reach out to a bigger pool of consumers and target the right demographic group by utilizing the suggested advertisements in faceable. This will create brand awareness o consumers with interest in desserts who will be able to receive advertisements on their news feed faceable summon based on their respective interests.This mode of advertisement through faceable will go viral scurrying as it will be able to target the right audience as new consumers and even reach a regional or national audience. However, such types of media is not cost effective for smaller enterprises although one can reach a colossal group of consumers. Besides hav ing a faceable account and participated in trade fairs , it may seek help from its consumers to spread the brand around through word of mouth. excogitate of mouth is the best and fastest mode of advertisement.By providing an excellent service and experience to its consumers, the brand will speak for itself. By offering good products, customers will share with their families and friends on the ice cream and many of 320 Below customers are referrals. The organization is also ranked Top 15 in Trapdoors which constitutes about 30% of their customer base whom are tourists. By winning its customers hearts, they will living coming back and start introducing to their friends and share 320 Below faceable page on their faceable.International ManagementThe purpose of this report Is to present 320 Below Pet Ltd a business proposal to venture Into Bangkok, Thailand. A series of relevant questions pertaining to the Ice- cream parlous business and its future expansion into foreign markets are pr oposed here to identify business opportunities and risks. The F&B industry in Singapore and the companys structure has been studied in depth to gain a better understanding of the industry. 320 Below is a Singapore based company that sells fresh ice cream, sorbet and frozen yogurt.The enterprises legal structure, its history, mission, vision, alls, objectives and the ownership structure are further analyzed. The products and services offerings of 320 Below are highlighted and supported with the customer profile and demand analysis by the usage of Porters Five Forces analysis. Moving forward, the environmental factors on the host country business climate are carefully examined. Based on the findings, the unique usage of liquid nitrogen in making the Ice cream is favored at large.Strengths, weakness, opportunities and threats of 320 Below will be evaluated In depth by using the SOOT analysis. A comprehensive business strategy Is finalized and proposed comprising of mode of entry and id entifying the Hypotheses national cultural dimensions as it ensures that the different strategies will be carefully studied. Vital components of the fps strategies, which constitutes of pricing strategy, distribution and logistics, promotion and advertising and production and service strategies are also discussed.This will be followed with financial reports and the planning of cost analysis, the projected profit and loss statement expected to derive. The management considerations Including personnel, business advisers and contingency plans to be undertaken have been determined. Finally, recommendation will be presented to 320 Below based on the chances of success rate, which will influence its decision making to venture into foreign markets like Bangkok. 2. Introduction Being the first mover entrant, 320 Below Private Limited (Pet Ltd) first launched the unprecedented concept of freezing ice-cream using liquid nitrogen In Singapore.This unique Innovation has speed up the Ice-cream m aking process, thus enabling 320 Below to experiment with a wide variety of ice-cream flavors in the shortest time compared to traditional ice-cream making at large. The founder and Managing Director of 320 Below, Miss Lillian Nag is currently heading its business operations and business strategy for the gourmet ice-cream parlous. With the support of Miss Nag, our team kept in touch with her through numerous email correspondence to collect valuable information about 320 Below.This has provided our team with vital and useful findings which has facilitated us In preparing this business proposal. These justifications has indeed given us many insights in the ice-cream parlous business and helped us to draft out the necessary marketing tools that has helped to advertise the company. 3. Industry Business Description restaurants, fast food outlets, food caterers and others segment. In the Others segment, it generally refers to the different types of F establishments ranging from cafes, bar s, food courts, pubs to coffee house.In 2012, Singapore F industry has substantially increased and generated approximately SAG 1 1. 98 billions in revenues, which is equivalent to 3. 5% of the country gross domestic product (GAP). According to Singapore Department of Statistics (2013), the year of 2012 has witnessed an increase of 3. 2% of new F establishment opening in Singapore. The total number of F establishment has significantly increase from 6,464 to 6,668 and is a good sign that the industry is expanding. With a population of over 5. Million, Singapore is ranked one of the highest food consumption country in Southeast Asia. In Singapore, eating is considered a national pastime, where people are willing to queue up for half an hour to over an hour for their favorite food. The majority of Singapore populations love for good food and their willingness to food hunt around the island display their passion and attitude towards eating. Within the social circles, it is viewed as an s tatus leveler or status builder if you can recommend a particular place that serves great food to your friends or families.Being able to do immediately brings up your personal reputation (Wang 2006). The increasing affluent middle class and the rise in their disposable income has also fuelled the growth of the F&B industry. This group of affluent Singapore who are well-traveled are often attracted by what they see and experience during their holiday trips. Therefore, when these F&B establishments opened in Singapore, they would gladly patronize them. This has definitely spurred the demands of overseas food and produce (Rehearings 2013).In addition, growing tourism activities in Singapore from overseas visitors have also supported the growth of these F establishments. The future of the F industry in Singapore looks promising and is projected to growth in healthy levels due to its per capita consumption growth. 4. Company Description 4. 1 Type of Business Founded in October 2012, 320 Below Pet Ltd is a Singapore-based ice cream parlor that specializes in making fresh premium ice-cream, sorbet and frozen yoghurt purely from using natural ingredients. The company falls into the category of lifestyle cafes in Singapore F industry. 20 Below prides itself in delivering a unique ice- cream eating experience for customers to mingle and hang out with their friends and families. 320 Below is the early pioneer in Singapore to launch the concept of freezing ice cream by using liquid nitrogen. This unique and innovative ice-cream making process has revolutionized how ice cream is traditionally prepared and consumed. This interesting concept has also introduced an unique cafe experience, where customers can walk-in to choose from a wide variety of specially created ice- ream flavors that are freshly churned out on the spot from the mixing bowl. 20 Below Pet Ltd started its ice cream parlor business as a Limited Liability company (LLC), which is commonly known as Private Limi ted company. The company is registered under Singapore laws and tax regulations. Under the legal structure of a LLC, 320 Below intends to separate its legal entity from their owners and shareholders. By doing so, their business obligations only strictly remain within the legal entity itself and shareholders are excluded from any legal liability in their personal capacity. 20 Below also enjoy various legal and tax benefits as a LLC.For example, 320 Below is exempted from paying taxes during the first three years of incorporation for the first SAG $100,000 profits that they make every year. The corporate tax rate in Singapore is very attractive, which stood at below 9% for profits up to SAG $300,000 and capped at 17% for profits exceeding SAG $300,000. In addition, Singapore single-tier tax policy implemented across all corporation means that 320 Below will only be taxed once at corporate level. In the event of any dividends payout to their shareholders, they will not be tax again. 0 Below also benefited from the ease of raising capital for new venture or business expansion in the future. As a LLC, 320 Below will find it easier to get business financing from financial institutes, such as banks, and also raising capital through adding equity partners or investors. 4. 3 320 Below History, Mission, Goals & Objectives The brand name 320 Below came about when the founder Allan Nag discovered that liquid nitrogen actually boils at minus 320 degree Fahrenheit (OF) and she decided to name after it. Lillian Nag, the founder and managing director of 320 Below has a passion and loves creating quality ice-cream.She believes in making ice cream that are low in sugar and do not contain artificial emulsifier, stabilizer and preservative. During the early beginnings, Miss Nag experimented in creating numerous unique tasty ice-cream flavors from her home. Over a period of time, she had created and perfected numerous ice-cream recipes that have received good reviews from friends and family members. The idea of freezing ice-cream came about one day when she was doing online researches about ice cream making and found out about using liquid nitrogen to produces fresh creamy ice-cream, without paving icy crystals that can affects the taste pleasure.After mastering the ice-cream making process, Miss Nag decided to venture in the ice cream parlor business. 320 Bellows vision is to become the first-mover in new creation and innovation to ensure their products are always fresh, smooth, tasty and clean. Their mission is to ensure that their ice cream, sorbet and frozen yogurt are of the highest quality, smooth and tasty. 320 Below also endeavor to deliver exceptional customer service to their customers in a clean, fun and relaxing environment to hang out. 4. Ownership Structure 20 Below currently have two outlets in Singapore, which is the Mackenzie Road main shop located near the city area and the Tympanis One branch, a neighborhood area in the eastern part of Sin gapore. The ownership structure of 320 Below consists of 3 Below employs a manager who takes charge of the daily operations in the Tympanis One branch and Miss Nag is in charge of the Mackenzie Road main shop. The manager at Tympanis One reports directly to Miss Nag pertaining any operations issues. At any time, each outlet hire at least two temporary staffs to service customers at the ice cream parlous.Miss Nag is also in charge of the marketing and production aspects of 320 Below. Her manager handles the financial accounting and human resources for both the outlets. 5. Product/ Service Factors 5. 1 Product/ Service Analysis 320 Below is the unprecedented ice cream shop that uses liquid nitrogen for their ice cream making process. As such, they have an advantage of offering new and interesting products to their customers in the F&B industry. They are not Just ice cream sellers but they also offer a wide range of products like frozen yoghurt and sorbets that are freshly made on the spot after customers have placed their orders.This kind of service are very rare in the Singapore market as traditionally ice cream are made in advanced and stored for later consumption in ice cream parlors or they can be conveniently bought in all supermarkets or convenience stores. 320 Bellows flagship main store at Mackenzie Road offers a unique experience of enjoying ice cream, which not other places in Singapore offers. The location of their ice cream parlor are conveniently located near city area and offer ample parking space for individuals or families who wish to patronize them. Next their shop is nicely decorated with a colorful theme that attracts passer by and want to come in.Students and teenagers are also attracted to 320 Below shop because they enjoy hanging out with their friends due to its cozy and comfortable environment it gives to their customers. 5. 2 Customer Profile/ Demand Analysis Thailand is a country with a hot climate for most parts of the year. It is comm on for people to seek out cooling food items to manage the heat and ice cream happens to be one of the highly sought after food items consumed. In Bangkok, the weather records a hotter temperature being an urban area with less greenery to cool the surroundings compared to other parts of Thailand.Therefore, the demand tends to be higher compared to other parts of Thailand. Other ice cream brands have been successful in Bangkok with constant demands from ice cream lovers. Thailand is ranked at 13th place, with 1. 5 litter of ice cream consumption per capita each year (Ice cream consumption 2013), Just 2 places behind Singapore. The consumer market for ice cream in Bangkok consists mainly of This who are in the working class of age 25 40 and tourists who visit the kingdom for holidays. These groups of people generally look for uniqueness in the products they purchase.Thus, he technology of using liquid nitrogen to create ice cream instantly will attract their attention and given their access to education and the internet, they will better appreciate the ice cream making process of 320 Below. As ice cream brands that able to capture the attention of potential consumers in Bangkok and attract them to patronize the ice cream parlor. 5. 3 Porters Five Forces Analysis 5. 3. 1 Bargaining power of suppliers (High) Liquid nitrogen is not only used in the ice cream making process but also for other food processing such as bakery in the Food & Beverage (F&B) Industry.As such, appliers may choose to supply to other food processing brands, which require a larger quantity of liquid nitrogen compared to 320 Below. Similarly, suppliers of other equipment in general required by 320 Below for its ice cream outlet operations have a bigger pool of customers in the similar business to choose from to create business ties. 5. 3. 2 Bargaining power of customers (Low) Customers are unable to make vast comparisons as brands offering the same product as 320 Below is relatively new in Ban gkok. Furthermore, the Bangkok market is relatively new to this ice cream making process using liquid nitrogen to churn out CE cream.The lack of knowledge of the product further weakens their bargaining power. 5. 3. 3 Threat of new entrants (Low) There are very few ice cream outlets established in Bangkok that use the liquid nitrogen technology to produce their ice cream. Moreover, the frequency of new ice cream brands opening an outlet in Bangkok is low. Given the fact that Thailand is still a developing country and poses the risks of political unrest, other ice cream brands with similar technology might be hesitant to venture into the Thai market. Therefore, the threat of new entrants is low for ice cream brands in Bangkok. 3. 4 Threat of substitute products (High) Ice cream is a product that has constant demand in Bangkok given the hot climate and relatively strong demand from consumers. Therefore, there are numerous brands that provide the similar primary product with Just sligh t variations. The price range of 320 Below is relatively higher than the average ice cream pricing due to the running costs involving the technology that is used. Consumers may be unwilling to pay for a higher price for their ice cream and may favor other ice cream brands that are much cheaper but not necessarily of higher quality.Others may look for other alternatives such as local cold desserts to replace eating ice cream. Therefore, the threat of substitute products is high in Bangkok. 5. 3. 5 Competitive rivalry within the industry (Low) The idea of using liquid nitrogen in the ice cream making process is still very new in Bangkok. According to research, there is currently one ice cream brand that adopted competitor that produces ice cream in a similar process. However, due to its huge demographic and population in Bangkok there is room for competition in the market. 6. Environmental Factors 6. Host Country Business Climate 20 Below was the first to introduce liquid nitrogen ice cream. It was quite a success for them as a lot of people are curious and wanted to try how does these ice creams taste like. Soon another competitor Just Like It came along. It create a buzz in the F&B industry as it invest in their marketing and advertising campaign. In order to expand their area of revenues income, 320 Below has began doing market survey and research to consider and plan their expansion. Either they open up another outlet to compete with their competitors or they can venture oversea to open their first shop overseas.In London and Hong Kong, there are already shops that sells liquid nitrogen ice cream. Thus venturing into these two countries are not advisable. The best two options are Thailand, Bangkok or Vietnam. 6. 2 SOOT Analysts of 320 Below Strength The strength of 320 Below lies in their Research and Development team and strong support from their management. The R&D are always encourage to develop new products and to cater to the demands of the Singapore ma rket. Being able to understand the Singapore market makes 320 Below easier to target at their range of customers.The vertical integration have given 320 Below an advantage in the arrest. Lastly, the financial status of 320 Below are healthy and they are not in debts. Weakness The operating costs for the operations in Singapore have been increasing lately. This is due to the inflation of the market in Singapore. Also they are facing manpower issues. Even though it is still manageable, but still its difficult to find young service staff to be committed and loyal to the company. Most of the services staff are students working on a temporary basis and they do not tend to stay long in the Job. Opportunities opportunities.To open their shops in Asia countries and to introduce their underfed products to the local people there. This can create more awareness and increase their market shares. Threats With the recent riots and social unrest in Bangkok, 320 Below will have to be very careful i n their planning and execution of their shop opening. The economy in Thailand has fairly been affected by the power struggle between within the government parties. A possible delay in carrying out their plan might be necessary if the situation there worsen. Second, if the pricing of their ice cream is expensive, the local This might not patronize them and avoid eating it. . Government Constraints/ Incentives The Thai government has been having political uncertainties since 2010 surrounding their former prime minister and the current one. The former Prime Minister Taking Sinatra has been over thrown in a military coup in 2010. His sister was elected as the new Prime Minister for Thailand. At the end of 2013, his sister Youngling Sinatra has tried to pass on a bill, which could lead to allowing Taking to return to Thailand, Bangkok. This has caused uproar of protests among the Thai population. This was enough to lead to the recent demonstrations by the citizens in centralBangkok. Shop s are still open for business even though protests and demonstrations are ongoing. But somehow, their business will still be affected. This feud between the anti government and the prime minister of Thailand will be ongoing for a long period. Travelers have been warned about traveling to Thailand and to avoid these affected areas. 6. 4 Laws/ Regulations/ Administrative Practices Thailand has a long history of corruption, bribery, extortion, leak of insider information used in securing lands, business deals, etc. This has created negative media publicity for the country.Organizations who want to venture into Thailand will have to seriously consider it before shifting in funds from overseas for investments. Therefore, It is prudent to have the government support in our expansion plans. We also need to know and abide to their local employment laws and regulations. It is almost similar to our Singapore employment regulations except for some slight differences. For example, there are no limitations on the number of days for medical leave. Companies are to set up the Employee Welfare Fund and contributions are made from both employer and employee.These funds will be used to compensate employees who have resigned, laid off or suffer serious injuries during their service with the company. 7. Business Strategies organizational structure in order for organizations to be successful. Bangkok regulation on the food and beverage industry welcomes foreign investment. The threat in competition for the food and beverage sector is overwhelming and could result in high operation cost. If it franchises out its chain in Bangkok or Joint venture with a local, the organization may experience a communication barrier as the locals mostly speak Thai and know minimum English.As a new entrant in Bangkok as a franchiser as an option, 320 Below may face potential challenges such as having difficulties in obtaining the appropriate approval and permits from the respective authorities. Unnece ssary expenses might incur during the process and might lead to higher cost. Due to cultural differences and language barrier, this could also result in misunderstanding, leading to conflicts when dealing with the respective stakeholders in the sector, as they may be amateurs to the business. The proposed mode of entry for 320 Below is franchising in Bangkok, with a few considerations to be analyzed.Egger Hefted 320 Below must identify the Hypotheses national cultural dimensions as one of the key factors before proposing and venturing in Bangkok as identifying the cultural differences amongst the neighboring countries are an added advantage. In determining the Hefted nation culture, he identified five dimensions, which comprise of power distance, individualism, Masculinity/Femininity, uncertainty avoidance and long-term orientation. 320 Below identified the potential of individualism and long-term orientation as their top priorities in venturing into Bangkok.The company is keen to r eview individualism ND long-term orientation as part of their daily operations in generating growth with the support and directions from the top management. Figure 1 Hypotheses Model Country Comparison As a comparison amongst the three countries and Singapore, Bangkok shows the highest significant similarities of what Singapore adopts. fps Strategy 7. 1 Product/ Service Positioning Every individual has a sweet tooth whether for breakfast, teatime, after a meal or anytime of the day when one desires for dessert.Every dessert craves yearn for a perfect flavor and a unique sweet course. The evolution of ice-cream originated jack then during the second century B. C. It is known that Alexander the Great enjoyed ice and snow with a tinge of added flavors of honey and nectar back then. Tastes. Ice cream mostly appreciated by the elites remained a rare and exotic dessert in todays context. Due to technological innovations such as steam power, mechanical refrigeration, homogeneity, electric motors and new freezing concepts and equipment ice-cream production has improvised.It has been identified in the United States that the total frozen dairy annual production is more than 1. 6 billion gallons due to the ongoing advancement in technologies. The concept of 320 Below was originated from United States. The process of rapid freezing provided by liquid nitrogen allows the making of endless combinations of ice-cream, sorbets, shakes, yoghurt which provides freshest desserts and quality to every patron. The VictorianQueen of ice cream, Agnes Marshall was the first to use the liquid nitrogen concept in the making of ice-cream over 100 years ago.The Intro facts on the usage of liquid nitrogen has gained competitive advantage at large as patrons get to witness their frozen dessert being made from scratch and this creates a unique experience for them. Liquid nitrogen utilizes smaller ice crystals than a conventional freezing process and is 320 degrees below zero which creates a creamier and smoother dessert. At 320 Below, guests are given the opportunity to create inventive flavor combinations by recommending their suggested flavors to the experimental team. 20 Below must be able to identify the needs of the consumers presently and in the future in order to develop the right product for its consumers. The targeted consumers for 320 Below are dessert lovers across all ethnic and demographic groups. By targeting the right audience and understanding the demands of its nonusers, 320 Below will be able to achieve competitive advantage amongst its competitors. 7. 2 Pricing Strategy 320 Below had accomplished its vertical integration in achieving a price competitive advantage through providing a unique concept and flavor with a wide range of products.Generally, existing customers tend to be less sensitive about pricing as compared to new customers. In order to achieve optimal profits and being able to be price competitive in the market, 320 Below may reduce its r aw materials costs and the equipments usage in the making of the ice-cream. However, 320 Bellows mission s to deliver its products at its freshest and smoothest and its vision is to be the first in new creation and innovation in ensuring its products are fresh, smooth, tasty and clean at all times thus they will not compromise its cost for optimal profits.Its products have been priced with its overheads being taken into considerations. 320 Below has been consistent in providing excellent service and its efficiency has earned them positive testimonials, acknowledgements and referrals. The pricing of its products are worth the money as its high service and quality have managed to match up consumers expectations. The price range for its products with various flavors ranges from $5-$10. And the they been ranked number 15 out of 6,938 restaurants in Singapore by Trapdoors and 30% of its customers are tourists who have been referred to from Trapdoors. . 3 Distribution and Logistics Bangko k, an emerging city, with a population of more than 14 million and Thailand the world as estimated in 2013. Tourism Authority of Thailand (TAT) predicts a decline of five percent of tourists visiting Bangkok if the protests continue in the first quarter of 2014 and this will affect the hotel occupancy rate in Bangkok too, which is expected to fall by 30 to 40 percent. The political unrest has been predicted to affect the tourism in Thailand which may be damaging for all enterprises too.Some popular tourist attractions and areas have been affected as tourists have difficulties accessing such places. Such affected areas include international hotels like Hyatt, Four Seasons and InterContinental and even tourist attractions such as Ask, Silos and the Orthographic intersection. 320 Below must outline its strategies before entering the market in Bangkok as there may be chief players existing there. As 320 Below possess a unique concept in South East Sean region, it may plan its initial ea rly stages of exploring its potential in Bangkok.However, due to the political instability, it should delay its intention of entering its market there until the situation diffuses. It has its advantage of being a first mover entrant in Bangkok as the liquid nitrogen ice-cream is not available there. It will not be feasible for the enterprise to enter through franchising mode of entry if the local players are too powerful and strong. 7. 4 Promotion and Advertising 7. 4. 1 Modes Of Advertising 20 Below is new in the market and they have to thrive to gain more exposure for its branding and showcase their products through different modes of advertising.Its point of purchase advertising is through its product pictures as consumers find the pictures too tempting and eager to try it. They must be more active in marketing its products although the advertising team have been doing a wonderful Job in order to reach out to a bigger pool of consumers and target the right demographic group by ut ilizing the suggested advertisements in faceable. This will create brand awareness o consumers with interest in desserts who will be able to receive advertisements on their news feed faceable page based on their respective interests.This mode of advertisement through faceable will go viral faster as it will be able to target the right audience as new consumers and even reach a regional or national audience. However, such types of media is not cost effective for smaller enterprises although one can reach a colossal group of consumers. Besides having a faceable account and participated in trade fairs , it may seek help from its consumers to spread the brand around through word of mouth. Word of mouth is the best and fastest mode of advertisement.By providing an excellent service and experience to its consumers, the brand will speak for itself. By offering good products, customers will share with their families and friends on the ice cream and many of 320 Below customers are referrals. The organization is also ranked Top 15 in Trapdoors which constitutes about 30% of their customer base whom are tourists. By winning its customers hearts, they will keep coming back and start introducing to their friends and share 320 Below faceable page on their faceable.