American Egg Board Case

American bollock Board Case SITUATION ANALYSIS The harvest and Organization As a consumer product, few products are as undifferentiated as nut. Despite a few kidskin variations in size and shell color the differences between all(prenominal) varieties of eggs is miniscule compared to most products. The majority of consumers looking to purchase eggs would think of eggs as a equivalent product, with no differences in variety or quality.

The American Egg Board is the industry association responsible for marketing eggs on behalf of all independent American egg farmers and producers. The delineate goal of the American Egg Board is to stimulate change magnitude demand for eggs among consumers, particularly by increasing consciousness of eggs, emphasizing the health benefits, combating fears about inaccurate health risks, and combating corroborative competitors like cereal makers.

The Market and Competition Who buys eggs? In terms of while demographics, consumers aged 18-54 are above fairish consumers of eggs. Heavy use is found in the 18-54 age pigeonholing, and is strongest among the 35-54 age group. Light use is also common among the 18-34 age group. The 55+ age group have below average egg outlay, especially for heavy use. Light use in this group is slightly below average. Education demographics reveal that consumers with some arcdegree of college education are more often users of eggs than are consumers with less education, although those lower educated consumers are more apparent to be heavy users.



The college educated consumers more often slide by into the light user category.

Occupational demographics indicate that Professional and managerial/Administrative consumers tend to be light users whereas Precision/ chicane and Other Employed consumers tend to be heavy users. heathenish Group demographics show that Whites are more likely to be light users of eggs whereas Blacks and Hispanics tend to be heavy users. I hesitate to draw a conclusion about racial differences without more detailed information, including income levels. Regionally, variation in egg consumption varies less than in other categories, but consumers in the...

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