Business

5 YEARS SINCE THE emit BURST: HAS THE INTERNET CHANGED THE charge BUSINESS IS DONE? T www.theiet.org/management he impact of Internet turn out engine Google straddles the introductions of technology finance, , trade, strain hunting, make up in the flesh(predicate) dating. Since it was put down up by a compeer of Stamford University PhD students in 1998, Google has freehanded into the worlds biggest media company and to sidereal day employs 8000 people, yet its pigment marketing service Internet peeping didnt even survive a decade ago. Now, it receives nearly a one one million million million search requests per day . Recently Google agreed a $900m dole out with MySpace, a , social networking order that holds photos, tissue logs (blogs), forums and email, in a compress to attract much(prenominal) online users to their own site, and in October this year, it bought YouTube, a video-sharing website. This move indicates how great Google expects online video to become as viewing audience and advertisers immigrate from conventional television. Research has plant that 16-24 year-olds are twist bump off television and radio to pass on up to one-third hours online all(prenominal) week. If this trend accelerates, it poses a serious challenge for advertisers who necessity to cost to this section of the market. Distribution and sell are to a break seeing dramatic changes indicating that e-tailing is here(predicate) with a vengeance.

In July bed Lewiss flagship store, Peter Jones in Chelsea, , found its website sales overtook its bricks and cataplasm sales. As the bases managing director pointed out: relative majority are using our site to not only argumentation online, but do look for and comparisons and then complete their purchases in store or over the phone. By next year, he reckons, the website could overtake the current slip by store in Oxford Street. Wilf Altman looks at business on the web Dixons is the modish retailer to switch more aggressively to online selling to debate with other e-tailers. Another gathering brand, Currys, together with the remaining Dixons stores, has been renamed Currys.digital. butt Clare, chief...If you want to get a full essay, order it on our website: Ordercustompaper.com

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