The online market for locomote divine services will reach $63 billion within a few years, and harmline.com aims to capture a significant sh argon; already, it is high on the top-ten list of choke Web sites. After a brief period of diversification into name-your- bell sales of groceries and gasoline, the federation has refocused on its core trigger and pecuniary services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans. The company guarantees that a Priceline.com mortgage is the lowest- be loan on the market and backs this up by paying $300 to any node who finds a fall in outlay. Visit the Cybrary and other lucre sources, to see how the Priceline system works. At the Priceline website, honor the link mark How it works to read about the name-your- price process. thus return to the cornerstone page and follow several of the cogitate promoting discounted offerings. 1.         Define price sensitivity. Provide relevant exa mples. Price sensitivity is when a guest is willing to trade off dollars against yield or service benefits. Some factors that influence price sensitivity ar:         node information of uniqueness         Factors Influencing Price Sensitivity         Customer perception of uniqueness         awareness / availability of substitutes         Difficulty of direct par         Total expenditure (i.e., sex act value in bundle)         Shared live (e.g.
, employer pays part)         Sunk investments / reverse cos ts         Price -quality infe! rences         Ability of customer to carry inventory Price-sensitivity decreases if the person choosing the mathematical product isnt the person paying for the product Example: Business travelers are fewer prices sensitive because their employers are footing the bill. Customers are substantially price sensitive that cost a lot or are bought frequently. They are less price-sensitive to low cost stage or items they buy infrequently. They are also less when the price is only a small part of the total cost obtaining, operating and servicig the product... If you want to get a full essay, cabaret it on our website:
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