Southwestern Publishing COmpany

A History of Success Since 1855 History The Southwestern Company, set in Nashville, Tennessee, has been in task since 1855. In 1868, the high corporation began helping scholars finance their school expenses and organized a primitive gross sales force to convey books. Southwestern markets family-oriented educational annexe books through a sales force of nearly 4,000 students severally summer, representing approximately 400 colleges and universities from the fall in States, Canada, and Europe. The Southwestern sales force sells books to families in their homes (door-to-door) during their summer break. The sales force argon indep remainderent contractors and have the opportunity to hold out their chance business by purchasing products from Southwestern at wholesale and selling them to customers at retail. The Southwestern Company success widey brave the disruption of two world wars and the Great Depression. At the end of World War II, a group of youngish men, wh o had themselves been student salesman, returned and joined in rebuilding the company, surrounding it with their own energy, creativity, and fealty to the companys basic principles of hard work, superior service, and building reference in young people. A leader in Nashvilles well-fixed business community, The Southwestern Company has been locally owned and controlled for close its ideal history. From 1969 to 1982, Southwestern was part of the prestigious Times reflect communications group.

After that period, the management and employees showed their confidence in the company and its futurity in the Nashville community by repurchasing its blood tonal pattern f! rom Times Mirror and returning control to local hands. Today, they are proud to build on the foundation of their current 2,000 individual sales force from around the world. Southwestern is a show leader in the direct sales industry. Introduction A sales force is one of the most important elements of a companys success. Not only are sales the most important component of the marketing mix... If you want to get a to the full essay, order it on our website: OrderCustomPaper.com

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