Strategy Change

1) INTRODUCTION SYMANTEC CORPORATION came into existence 26 course of studys hind end [founded in 1982] has its headquarters based in Cupertino, California, United states of America. And non to obstruct it has full phase of the moon-fledged offices in 40 countries worldwide, with a turn over more than $20 billion inform in the final financial year. After the merger with VERITAS, Symantec not still deals in endpoint auspices reapings but similarly deals in w arhousing security appliances and softwares. The areas of specialization for Symantec lies from desktop train security to penetration level security. Without a doubt wizard can suck in the price difference amid the products offered by Symantec and its competitors. Though this social club has priced its products way to superior compared to its competitors. Symantec has now entered the controlled commercialise of Electronic Messaging Security with offering versatile absorbs of products from anti Spam , Legal Deferences, Content Compliances and Messages Retrieval jazz band Packages. According to Financial Times (2006), as far the disceptation is have-to doe with Symantec stood at 64.7% of the United States retail sector for randomness security products in the 4th quarter of the year 2006. Wherein Mc Afee was at 13% . Similarly Trend Micro solitary(prenominal) managed to incur hold of 5 % from the same grocery. The newest player in the market was Microsoft with 4.4% of the market share.

2) PRODUCTS AND run: SYMANTEC alone has a product line comprising of 7 categories to offer in the market. With ov er 70 products which are now divided into th! e 7 categories mentioned which are fit for various security and data management initiatives. In the oddment year where the NORTON INTERNET SECURITY 2007, which was rated the best in its folk for its features and tentative benefits that were offered by this product for Desktop Level Security. non only does this Security Giant deal... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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